Top Social Media PR Fails in 2011…and the Lessons Learned from Them

January 9, 2012

As 2011 has come and gone, there are many things that we can take away from the year as to better our experiences with social media. Whether you deal with contract management systems or sell cars, your online reputation is highly important and how you use social media could easily make or break you in a [...]

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Abraham Harrison featured on Washington Business Report

January 8, 2012

I was featured in a segment on Washington Business Report with Rebecca Cooper this morning on WJLA ABC7. The interview was a segment that featured DC-area small businesses. In it, I discussed social media marketing, long-tail blogger outreach, and blogger PR.  Please check it out and let me know what you think: I was featured [...]

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Presidential public relations pitfalls

January 7, 2012

Search engine optimization and public relations go hand in hand –just like peanut butter and jelly. While it’s possible to have one without the other, to maximize their effectiveness, you need to employ both tactics. Online PR is an excellent tool for creating content that creates natural, organic backlinks by utilizing keywords and links within [...]

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How social media is playing into the presidential race

January 6, 2012

Things are heating up following this week’s Iowa caucuses and many marketing professionals wonder how social media will play into the upcoming presidential election. Thanks Sandbox Industries and lab42 for supplying this insightful look at what social networking sites are doing for the race. Happy Friday! Related articles Did Twitter Propel Santorum, Squash Bachmann in [...]

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GoDaddy boycott fizzles and may work in company’s favor

January 5, 2012

Internet domain registrar giant GoDaddy gave support to the controversial Stop Online Piracy Act (SOPA) last week. It quickly withdrew support but not before a backlash of customer transfers caused front page news. A Reddit user started a thread Thursday, Dec 22 calling for GoDaddy loyalists to drop their domain names after GoDaddy showed its [...]

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Become a big fish by growing up in a small pond

January 4, 2012

It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person? Would you prefer to have the lowest IQ at MIT or the highest IQ at State? This [...]

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Forecasting social media trends for 2012

January 2, 2012

With New Years Day out of the way, it’s time to officially start the year. You get one cursory day to recover from the night before and REALLY write those New Years resolutions and now is the time to grab 2012 by the horns. Sue Reynolds of Carmine Media wrote an interesting article for Business [...]

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What are your 2012 resolutions?

December 30, 2011

Nothing more fitting as we close out the last week of 2011 than a vibrant look at the top resolutions ladies and gents are making and how well they’re faring. It’s so easy to say, “I’m going to blog every day! I’m going to blog and vlog and write a novel and become the digital [...]

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Regulators asked to stop tracking children online

December 29, 2011

A group of public interest organizations has endorsed the FTC‘s proposal to protect children from unauthorized online tracking. These groups include the Center for Digital Democracy, the World Privacy Forum and the Benton Foundation. They’re supporting updates to COPPA, the Children’s Online Privacy Protection Act. Ultimate goal? Curb the usage of cookies and tracking mechanisms [...]

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Pew Research Center releases study on international mobile usage

December 27, 2011

The results aren’t overly surprising. Of the 21 countries surveyed, the majority have and use mobile phones. Pakistan seemed to be the lone exception with ownership only at 48%. Countries surveyed ranged from the US and Japan to Kenya and Indonesia, running the economic gamet. Sorry US, Spain takes home the prize of highest ownership [...]

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Why your business should have a Google+ brand page

December 26, 2011

With so many social networking sites out there, it’s nearly impossible to keep up, especially with the release of Google+ brand pages about a month ago. At this point, it may be hard to make yourself create and maintain another social media site for your business. Well, this one may be worth it because lets [...]

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