Tom Foremski makes an excellent point when he states, after talking to Doc Searls and mentioning The Cluetrain Manifesto, “it must be easier than ever for organisations to attempt to influence those now very public ‘market conversations’ because they are grouped together, rather than fragmented into the normal daily noise of society.”

The Cluetrain Manifesto is still an important record of the shift in organizations from top-down, to bottom-up. To paraphrase, markets are conversations and require human relationships.

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“just think of blogging as emailing in public. Start with short posts about anything. Like most of mine today. If you make a big deal of it, it won’t work. It should be the opposite of labor-intensive.” This is the foundation for my blogging. Read more…

As marketers, we need to prepare for the eventuality that viewing the Internet through a browser on a PC is a thing of the past, the present, but not of the future. Read more…

I think it is such a great idea to synthesize all top secret operations officers and top secret analysts through collaborative blogging in a totally secure system such as Intelink. Read more…

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