By Chris Abraham
Marketing Conversation
New Marketing and Social Media by Abraham Harrison LLC
By Chris Abraham
By Chris Abraham
The future of Social Network Services (SNS) can be discovered on High School and College campuses. I believe that topic-specific “vertical” SNS’s are very important, but I also think that the model needs to be University-like – a modularized SNS. There needs to be a campus “brand” (or University) within which the topic-specific “clubs,” “houses,” “fraternities,” “dorms,” and “interest groups” can interact – somewhere where crossovers, cross-fertilization, and aggregation are encouraged – no, needs – to happen. I hate SNS sites like boompa.com – a site devoted to your favorite cars – because I am not JUST a car guy. Read more…
No Comments » Posted on May 27th, 2007
By Chris Abraham
Strumpette published an article by John Bell called Bell on Who Owns “Conversational Marketing”? Nobody owns conversation marketing. Conversation marketing is not a thing, it is an understanding and an agreement. It agrees that PR, advertising, marketing, politics, and business will stop resenting and reviling its very own clients, “the people.” Firstly, since when did the people become “them?” I am a person. You are a person, right? Oh, no! I forgot, you are a senior communications executive director. Read more…
2 Comments » Posted on May 27th, 2007
By Chris Abraham
I responded in-depth to a question from Charles Edward Frith that was asked over at Strumpette, in response to my long comment, “a huge portion of the population that are social media averse; gadget allergic even. How do you propose to get your message to this group?” I misunderstood his question and replied as though he asked, “a huge portion of the PR, advertising, and marketing population…” as opposed to the “general” population, and so my response is based on that misunderstanding and premise… “You really can’t — the main reason that I only lasted at Edelman for 90-days is because they never used me for my expertise in Linux, RSS, SEO, geek culture, geek cred… they really just wanted someone else who “got blogs” Blogs are also the Web 2.0 platform, too. The gulf between Communication School and the MIT Media Lab is too deep.” Read more…
No Comments » Posted on May 27th, 2007
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- Facebook (47%, 22 Votes)
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