Filed under: Jennifer Laycock, Viral Advertising, Viral Marketing, Viral Media, Viral PR, Viral Propagation, Viral Videos, Word-of-Mouth, Word-of-Mouth Marketing

I have been trying to record some of the sessions at PodCampOhio but since my lovely Nokia N95 8GB isn’t working with 3G (thanks, AT&T 3G for breaking on me), I have been doing my best using Qik with EDGE, which sucks. The good news is that I was able to record quite a little bit of Jennifer Laycock’s session on how to get your podcast to go viral and how to do online promotion and blogger outreach. Jennifer is a guru and an expert and I am damned glad to know her! The session below was called “Orchestrating a Viral Explosion.”

Unfortunately, I only recorded six-minutes of the session… From the session notes:

Everyone wants the benefits of a viral campaign, but few people really understand how to put the pieces together to create the best chance for success. Find out the most common mistakes companies make when aiming to go viral and how a little bit of brainstorming can set you up for success. Jennifer Laycock will walk you through the actual brainstorming process she uses with clients to help you gather information needed to put things together. She’ll also help you learn to identify “key influencers” within your industry and will offer concrete tips on the best way to approach them with your campaign.

Via Chris Abraham

No Comments » Posted on June 30th, 2008 by Chris Abraham

Filed under: Abraham Harrison, Abraham Harrison LLC, Chris Abraham, Extreme Publicity, Facebook, Facebook Application, Facebook Apps, Facebook Contest, Facebook Game, Facebook Social Ads, Life Changing Box, LifeChangingBox, LiveChangingBox.com, Lowe New York, Lowe Worldwide, Viral Marketing, Viral PR, Word-of-Mouth, Word-of-Mouth Marketing

One great thing about owning a Social Media PR firm is that I get to do cool stuff. Another great thing is that I can bogart some of the stuff. Well, I am number-one box of the Life Changing Box, which you can see over on my Facebook Profile! (Please feel free to add me) I will be holding onto the box for a full eight hours today, so feel free to “touch my box.” You know you want to — and you don’t have to go “through” me — feel free to just join up yourself directly! I have a feeling that you can add the app to your Facebook Pages as well — check it out! Via Chris Abraham.

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No Comments » Posted on June 12th, 2008 by Chris Abraham

Filed under: Blog Counter-Messaging, Blog Messaging, Blog Policies, Blog Strategy, Blogger Engagement, Blogger Relations, Blogger Response, Blowback, Brand Promotion, Brand Protection, Brand Reputation, Branding, Branding Online, Buzz Marketing, Citizen Generated Media, Citizen Journalism, Citizen Media, Code of Conduct, Cult of Personality, Customer Ratings, Customer Reviews, Influence, Influencer Identification, Influencers, Influencial Bloggers, Influential Brand Advocates, Influentials, Intellectual Property, Legal Blogs, Legal Issues, Memetics, New Marketing, New Media, New Media Blogs, New Media Marketing, New Media Strategy, New PR, Online Advocacy, Online Avertising, Online Brand Intelligence, Online Brand Promotion, Online Brand Protection, Online Brand Reputation, Online Branding, Online Communities, Online Community Outreach, Online Engagement, Online Evangelism, Online Facilitation, Online Marketing, Online Participation, Online Reputation, Online Reputation Management, Online Reviewers, Online Reviews, Online Strategy, PR Hubris, Peer-to-Peer, Pop Culture, Public Relations, Reputation Rehabilitation, Social Meda, Social Networking, Viral Marketing, Web 2.0, Web 3.0, Word-of-Mouth, Word-of-Mouth Marketing

I just asked a question via Twitter. And I’ll repeat it here.

Question for social media types…many complain about interference from legal dept. when it comes to social media, especially with UGC…so, are there any conferences, events, seminars, etc. that bring the two groups together to understand one another more?

Not to toot my own horn, but that’s a good question. And it’s one that needs to be answered.

Marketers are essentially in charge of defining, promoting, enhancing, and protecting the brand. Lawyers are essentially in charge of protecting the entity, the business, and, yes, the brand.

I got to thinking about this because social media strategists often, as part of their strategy, enlist, encourage, or allow a brands users to play a role in the branding. I got to thinking of a recent story involving a group of car enthusiasts putting together a picture calendar showing off their cars. They calendars were to be sold on CafePress. But there was some sort of communication screw up and it was halted I believe. Some social media strategists mistakenly blamed the car company.

But then I thought…wait…if the legal department did have reservations in this situation, is that necessarily a bad thing? Think about it….

What if one of the participants of an unsolicited consumer generated media effort has let’s say a problem. Like a police record. I mean, let’s say he’s the type of guy who could get nailed by Chris Hansen of Nightline. You know, a pedophile.

Ridiculous? If you think so, you’re missing the point. The point is that legal department and marketing departments are going to have to understand one another and work together to both reasonably promote and protect the brand through social media. Cutting edge vs. overly cautious won’t do. Lawyer potentially nixing or at least getting in the way of potentially effective programs or frustrated marketing types angrily rolling their eyes at the stupidity and interference of the legal department will only serve to stifle the brand, or, potentially worse, leave it unprotected.

No Comments » Posted on March 2nd, 2008 by Jonathan Trenn

Filed under: 2008 Elections, Abraham Harrison LLC, Election Strategy, Email Marketing, Email Outreach, Email Strategy, Political Blogs, Political Strategy, Social Meda, Social Networking, Social Networks, Word-of-Mouth, Word-of-Mouth Marketing

The Washington Post is pointing out that, once again, passionate grassroots support is outperforming traditional top-down marketing. And the weapon of choice appears to be email. It may just affect who will end up being the next president of the United States.

GOP presidential candidate Mike Huckabee, former governor of Arkansas and Baptist minister, has had some extraordinary help from volunteers - some of whom aren’t directly involved in the campaign - who are tapping into their network of church goers and like minded citizens. This is a classic example of key influencers at work, using word of mouth to effectively spread the word about Huckabee’s stances…particularly about home schooling.

A very telling part as to why this is amazing is that the previous frontrunner in the state, former Massachusetts Gov. Mitt Romney had aired 5,000 televison commercials in the first nine months of the year. In the same time period, Huckabee’s team had aired not even one. Now, Romney is behind.

Those of us in social media constantly talk about tapping into the community. I’ve often had doubts about that. Not because the concept wasn’t sound…but because , quite often , there wasn’t a community to be tapped into. Here there is.

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1 Comment » Posted on December 17th, 2007 by Jonathan Trenn

Filed under: Affinity Groups, Altruism, Authenticity, Blog Messaging, Blogger Influence, Book Reviews, Brand, Brand Advocacy, Brand Ambassador, Brand Intelligence, Brand Promotion, Brand Protection, Brand Reputation, Branding, Branding Online, Business Intelligence, Buzz Marketing, CRM, Consumer Generated Media, Conversation, Conversation Marketing, Customer Ratings, Customer Reviews, Customer Service, Customer Supprt, Guerilla Marketing, Honesty, Influencer Identification, Influencers, Influencial Bloggers, Influential Brand Advocates, Influentials, Integrity, Internet Culture, Managing Conversation, Market Research, Marketing Conversation, Markets are Conversations, Media Virus, Memetics, Messaging Online, New Media, Online Advocacy, Online Brand Reputation, Online Communities, Online Community Outreach, Online Conversation, Online Engagement, Online Evangelism, Online Messaging, Online Monitoring, Online Outreach, Online Participation, Online Reputation, Online Reputation Management, Online Reviewers, Online Reviews, Online Virtual Communities, Reputation Management, Social Intelligence, Social Meda, Social Networking, Viral Marketing, Viral Media, Viral Propagation, Word-of-Mouth, Word-of-Mouth Marketing

The culture of participatory social media is having some surprisingly significant effects on both the way satisfied customers play a role in contributing to the marketing message development of products and services. And it is also playing an increasingly important role in defining the key touchpoints that customers use in the deciding factors one what to purchase. What makes this all the more noteworthy is that much of this is rooted in offline purchases. I’m putting this together from two recent studies…

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1 Comment » Posted on December 2nd, 2007 by Jonathan Trenn

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