From the category archives:

Web 2.0

The mindset of marketers on ROI and engagement

by Jonathan Trenn on January 18, 2008 · 5 comments

Facebook Beacon isn’t in the user’s interest (that means you)

by Jonathan Trenn on November 24, 2007 · 18 comments

“Social Networking Tools in Politics” Event

by Jonathan Trenn on November 16, 2007 · 1 comment

Social networking sites and their role in new marketing

by Jonathan Trenn on November 11, 2007

The value of traffic is a mess

by Jonathan Trenn on October 13, 2007 · 5 comments

The increasing importance of local marketing and reputation management

by Jonathan Trenn on October 11, 2007

A suggestion for widget metrics

by Jonathan Trenn on October 10, 2007

Kelly Mooney suggests “B to We”

by Jonathan Trenn on October 9, 2007 · 1 comment

McKinsey sees a rosey future for online marketing

by Jonathan Trenn on October 8, 2007 · 3 comments

Reputation management: of magnets and lead paint

by Jonathan Trenn on October 4, 2007