“Agencies don’t get it” was the clear response that marketers gave to TMS Media Intelligence/Cymphony in the research firm’s survey of sixty client side marketing professionals. Adweek’s Brian Morrissey has a nice little article on this. It got me thinking about some things and I’ll cut an paste. Read more…
4 Comments » Posted on March 2nd, 2008 by Jonathan Trenn
To me, this is the way it should be. At least at first.
On one hand you’ve got established, traditional news media outlets that provide professional and quite often excellent new coverage of local, national, and intenational events. The reporters will often have great insight, key access, and substantial resources to report on news.
On the other hand, you’ve got a slew of amateur citizen journalists that, despite their lack of direct experience and resources can still show a lot of skill in investigating and reporting news.
An unfortunate part of the Wisdom of the Crowds/Cult of the Amateur argument is that both carry legitimate weight but neither side is willing to give the other the proper credit. CNN is helping solve that with the launch of iReport.com.
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No Comments » Posted on February 14th, 2008 by Jonathan Trenn
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With the issue of reputation management in the news, I’ve been thinking a lot about the recent discovery that many of the Mattel toys made in China were painted with lead-based paints. This had followed several other unrelated incidents that had previously caused embarrassment to either Mattel or to China.
A company such as Mattel needs to have a proactive online strategy that could meet the negativity head on, to help suppress those damaging rumors that could hurt the company both immediately and permanently. A company needs to understand what is being said about them in online forums, on blogs, and, if necessary, it needs to help blunt and diminish the negativity headed their way.
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No Comments » Posted on October 4th, 2007 by Jonathan Trenn
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This past Thursday featured what looks to be the first of several “Presidential Candidate Dialogues” jointly hosted by MySpace and MTV. The event, held at the University of New Hampshre, featured former U.S. Sen. John Edwards talking to and taking questions from and audience of up to 300 attenedees, primarily made up of Univesity of New Hampshire Students, MTV viewers, and MySpace users. Read more…
1 Comment » Posted on October 1st, 2007 by Jonathan Trenn
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I asked Kevin to write a blog post (which rocked) based on my assumption that the US is headed towards a recession based on the devaluation of the dollar, the housing market slump, and the war in Iraq. I believe that marketing and advertising online is recession-proof, especially as attention profiling and behavioral targeting strategies improve and ads become customized to each the unique hopes, dreams, needs, wants, and context of users online.
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No Comments » Posted on September 27th, 2007 by Chris Abraham
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