Filed under: Ad Buys, Ad Sales, Blog Policies, Blog Strategy, Blogger Activation, Blogger Code of Conduct, Brand Promotion, Citizen Generated Media, Citizen Journalism, Citizen Media, Community News, Community Service, Disruption, Industry Reputation, Influence, Influencial Bloggers, Influentials, Networks, New Media Blogs, News Aggregation Strategy, News Organization, TV Advertising, Television, Television Over IP, Television on Demand

On Monday, CBS Television Stations announced the launch of what I think will be a great step in the direction of web based mainstream and citizen generated news. They are launching the CBS Local Ad Network in which local stations will syndicate new content to local bloggers and social media sites. This news will be delivered via news widgets that will link to video and text news of the local stations.

IN exchange for hosting the widgets, the bloggers will receive a share of the local ad dollars that are sold by the station.

How is it a win-win-win-win situation?

The will extend the CBS news media brand both on a national and local level by integrating news content with local blogger with a following. While it takes some of the focus off the broadcast model, it could potentially easily be made up via web usage. The network will seem innovative while the local affiliate could develop deeper ties to the local community. Bloggers and social networkds could increase their visibility and bring in more traffic. Advertisers will get greater exposure.

I like the idea.

4 Comments » Posted on March 20th, 2008 by Jonathan Trenn

Filed under: Abraham Harrison, Commercials, Firebrand TV, Firebrand.com, Television, Television Over IP, Television on Demand

We’re getting some responses from our outreach effort for Firebrand. Some are impressive. Some aren’t. Some are downright funny.

Shel Holtz likes the idea a lot. He opines that it isn’t that we don’t like commercials; it’s that we don’t like their inerruptive nature. True. Especially when the commercials suck.

C.C. Chapman thinks the concept of Firebrand is cool, although he’s remaining cautious overall. But he thinks the idea of tying in past Super Bowl games to this year’s Big Game is a great strategy. C.C., being a Granite Stater living in Mass. is staying true to his New England roots and predicting a Patriot blowout. Good man!!

Joanna Pena-Bickley gives us a mention too.

Apparently Paul Chaney did exactly what Chris asked him to do…thanks Paul!!

Steve Hall of Adrants is less kind. He’s trying to gauge when the Firebrand will flicker and go out. That’s odd, because Steve is usually never cynical. A warm and fuzzy guy. ;)

Shari Leventhal, CMO of Firebrand meets Steve head on in the comments section.

And Agency Spy plain hates us. But that’s cool. We don’t know who or she is.

Read more…

2 Comments » Posted on January 30th, 2008 by Jonathan Trenn

Filed under: Abraham Harrison, Abraham Harrison LLC, Advertisements, Advertising, Brand, Brand Advocacy, Brand Promotion, Branded Entertainment, Branding, Branding Online, Broadcast Advertising, Commercials, Firebrand TV, Firebrand.com, History of Advertising, History of Marketing, History of PR, Intellectual Property, Internet Culture, Mainstream Media, Marketing, Marketing Conversation, Media Purchases, Messaging Online, Mobile, Networks, New Marketing, New Media, New Media Marketing, New Media Strategy, New Technology, Old Marketing, Old Media, Online Ads, Online Advertising, Online Brand Promotion, Online Branding, Online Facilitation, Online Marketing, Online Media, Online Messaging, Online Pitch, Online Video, Shameless Self-Promotion, Streaming Video, Super Bowl, Super Bowl Ads, Super Bowl Commercials, TV Advertising, TV over IP, TV-on-Demand, Television, Television Over IP, Traditional Media, Traditional PR, Video Over IP, Viral Marketing, Viral Media, Web 2.0, Web Ads, Web Advertisers, Web Advertising, Web Applications, Web Apps, Web Strategy





Yeah, I know. You hate commercials. You hate the sudden interruption of your favorite show to see three, four, or five thirty-second poorly created hard-to-differentiate video presentations on a product you don’t like, don’t want, don’t need, or don’t use.

Me too.

You want to get back to the show, the game, the newscast. See the bad guy get his ass nailed, the final two minutes of the tight game, or news on the latest scoop on the election cycle. The last thing you want to see is a series of presentations about pills that can make you pee better, a car that supposedly makes you cool, and a law firm that chases ambulances.

Me too.

But every once and a while, you’ll watch something that will catch your eye. It will make you laugh. Chuckle inside. You’ll be able to relate to it. Or you’ll be impressed because it’s impressive, not because the commercial is trying to pretend that it’s impressive with itself. Or you’ll think, shit, how did they do that?

Me too.

If that’s what happens, then that’s a commercial that will likely end up on Firebrand.

Read more…

No Comments » Posted on January 30th, 2008 by Jonathan Trenn

Filed under: Abraham Harrison LLC, Branded Entertainment, Broadcast Advertising, Commercials, Copyright Issue, Intellectual Property, Internet, Internet Strategy, Mainstream Media, Old Media, Online Applications, Online Avertising, Online Brand Promotion, Online Engagement, Online Entertainment, Streaming Video, Television, Television Over IP, Television on Demand, Web Advertising, YouTube, YouTube Marketing

Millions of netizens - including me - have taken a great liking to YouTube. And for good reason. You can find videos of practically anything you want. It’s given us the hilarious, the creative, the intriguing. I’ve learned a lot from watching some old videos and have found scenes of old movies that I loved and wanted to see again.

That being said, NBC’s recent closing of its channel on YouTube and pulling of its videos content show us that YouTube, as an entity, is far from being completely vital to content distribution. When push comes to shove, it is actually expendable. At least, that is, to big media companies that have significant amounts of valuable content.

Read more…

3 Comments » Posted on October 23rd, 2007 by Jonathan Trenn

Filed under: Online Applications, Online Entertainment, TV over IP, TV-on-Demand, Television Over IP, Television on Demand, Web Advertising, Web Applications

I have had my name in to play with Joost for months and months and this morning I was sent this email.

Joost beta live email

Check out Joost yourself. It is pretty addictive and there is no lag for me and I only have a regular 1.5-MBPS-down collection. I have been watching episodes of Moon Light all morning while trying to work.

Read more…

1 Comment » Posted on October 6th, 2007 by Abraham Harrison


  • blog advertising is good for you