Filed under: Abraham Harrison, Abraham Harrison LLC, Advertisements, Advertising, Brand, Brand Advocacy, Brand Promotion, Branded Entertainment, Branding, Branding Online, Broadcast Advertising, Commercials, Firebrand TV, Firebrand.com, History of Advertising, History of Marketing, History of PR, Intellectual Property, Internet Culture, Mainstream Media, Marketing, Marketing Conversation, Media Purchases, Messaging Online, Mobile, Networks, New Marketing, New Media, New Media Marketing, New Media Strategy, New Technology, Old Marketing, Old Media, Online Ads, Online Advertising, Online Brand Promotion, Online Branding, Online Facilitation, Online Marketing, Online Media, Online Messaging, Online Pitch, Online Video, Shameless Self-Promotion, Streaming Video, Super Bowl, Super Bowl Ads, Super Bowl Commercials, TV Advertising, TV over IP, TV-on-Demand, Television, Television Over IP, Traditional Media, Traditional PR, Video Over IP, Viral Marketing, Viral Media, Web 2.0, Web Ads, Web Advertisers, Web Advertising, Web Applications, Web Apps, Web Strategy





Yeah, I know. You hate commercials. You hate the sudden interruption of your favorite show to see three, four, or five thirty-second poorly created hard-to-differentiate video presentations on a product you don’t like, don’t want, don’t need, or don’t use.

Me too.

You want to get back to the show, the game, the newscast. See the bad guy get his ass nailed, the final two minutes of the tight game, or news on the latest scoop on the election cycle. The last thing you want to see is a series of presentations about pills that can make you pee better, a car that supposedly makes you cool, and a law firm that chases ambulances.

Me too.

But every once and a while, you’ll watch something that will catch your eye. It will make you laugh. Chuckle inside. You’ll be able to relate to it. Or you’ll be impressed because it’s impressive, not because the commercial is trying to pretend that it’s impressive with itself. Or you’ll think, shit, how did they do that?

Me too.

If that’s what happens, then that’s a commercial that will likely end up on Firebrand.

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No Comments » Posted on January 30th, 2008 by Jonathan Trenn

Filed under: Crayon LLC, Internet, Internet Applications, Mobile Applications, New Technology, Online Applications, Online Communications, Online Video, Online Video Phones, Streaming Video, Telecom, Telecommuting, VOIP, Video Conferencing, Video Over IP, Voice Over IP, Web Applications, Web Apps, Web Services, ooVoo

One of the newest AHLLC clients, thanks to our direct client, crayon, is ooVoo, a startup videoconferencing and instant messaging application that is providing users with a couple more options than its competitors.

In this day and age, people are always looking for the next best thing, or the new cutting edge features ooVoo allows video chats with up to 6 participants in real time, and unlike its biggest competitor Skype Video, does not use a P2P network. Like IM, you can send text messages and files.

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No Comments » Posted on November 15th, 2007 by Kevin Donlan

Filed under: Abraham Harrison LLC, Branded Entertainment, Broadcast Advertising, Commercials, Copyright Issue, Intellectual Property, Internet, Internet Strategy, Mainstream Media, Old Media, Online Applications, Online Avertising, Online Brand Promotion, Online Engagement, Online Entertainment, Streaming Video, Television, Television Over IP, Television on Demand, Web Advertising, YouTube, YouTube Marketing

Millions of netizens - including me - have taken a great liking to YouTube. And for good reason. You can find videos of practically anything you want. It’s given us the hilarious, the creative, the intriguing. I’ve learned a lot from watching some old videos and have found scenes of old movies that I loved and wanted to see again.

That being said, NBC’s recent closing of its channel on YouTube and pulling of its videos content show us that YouTube, as an entity, is far from being completely vital to content distribution. When push comes to shove, it is actually expendable. At least, that is, to big media companies that have significant amounts of valuable content.

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3 Comments » Posted on October 23rd, 2007 by Jonathan Trenn

Filed under: Ad Buys, Ad Sales, Advertisements, Advertising, Branding Online, Facebook, Facebook Apps, Google, Google AdSense, Google AdWords, Google Search, Internet, Internet Culture, Internet Strategy, Jaiku, Market Data, Market Research, Marketing, Marketing Industry, Marketing Strategy, Media Consultancy, Media Purchases, Microblog, Microblogging, MySpace, New Media, New Media Strategy, Online Ads, Online Advertising, Online Advocacy, Online Avertising, Online Brand Promotion, Online Marketing, Online Strategy, Pownce, SEM, SEM and SEO, SEO, SEO and SEM, Search Engine Marketing, Search Engine Optimization, Search Engine Strategy, Search Engines, Social Meda, Social Networking, Social Networks, Streaming Video, Twitter, Web Ads, Web Advertisers, Web Advertising, Web Applications, Web Strategy, Yahoo!, YouTube, YouTube Marketing

ZenithOptimedia is predicting that the percentage share of online advertising to advertising on a whole will increase from 7.5% in 2007 to 9.5% in 2009. I’m betting it’s going to be higher. And in part for the similar reasons they do.

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No Comments » Posted on October 2nd, 2007 by Jonathan Trenn

Filed under: Online Video, Streaming Video

I don’t even know about Yahoo! Video but apparently it is kicking ass.

“Despite crackdowns on copyright infringement, internet steaming video is thriving, according to a Nielsen//NetRatings report released yesterday. Four video sites have seen triple-digit growth over the past year, with Yahoo! Video leading the spike at 405 percent compared with June 2006, followed by Veoh at 253 percent, YouTube at 162 percent and Google Video at 137 percent.” Via Media Life Magazine

I still get all of my links from Facebook, Twitter, Revver, YouTube, Google Video, and Metacafe… but who knows? Do any of you guys use Yahoo! Video? Looks like you can upload video there, too, and all the other usual stuff. I need to check it out.

No Comments » Posted on July 17th, 2007 by Abraham Harrison


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