Filed under: Branded Entertainment, Celebrity, Celebrity Bloggers, Corporate Blog, Corporate Blogging, Product Placement, Professional Blogging, Promotional Blog, Sponsored Blog, Sponsored Blogging, Sports Bloggers, Stealth Marketing
I am too deep in online brand promotion. When I read a story in the Wall Street Journal about a professional basketball player dissing his yet unreleased signature shoe on his blog, all I can think is that this sort of antisocial behavior is an amazing stealth marketing strategy. From “I hate this ballerina shoe” to “check out my cool shoe“ in no time! Coincidence? I think not!
2 Comments » Posted on October 4th, 2007 by Abraham Harrison
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