McKinsey posted a report on the results of a survey they recently took of marketing executives. It’s called How Companies are Marketing Online. The report may not have earth shattering findings, but it does offer some key insights into the future if you read between the lines.Three things stood out in my opinion. Read more…

In this morning’s Wall Street Journal, I read At MTV, a New Show That Pushes Deodorant, which sort of digs at MTV for turning an AXE commercial into a “How to Pick Up Women” TV show. I love it! Come on, noone is being fooled. As a consumer, if I am entertained, informed, or instructed in the art of love, I am totally cool with Branded Entertainment. In fact, I think it is more honest, more transparent, and more realistic.

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