Filed under: Abraham Harrison LLC, Social Intelligence, Social Meda, Social Networking, Social Networks, Social News, Social Utilities, Twitter, Work-Life Balance

Note: Julia Roy gave me permission to write about this. I’m posting it without her reading it first.

A week or so ago I noticed that a tweet on Twitter that showed concern for Julia Roy, a 24-year old social media enthusiast. I’ve never met Julia and while we’ve just started following another on Twitter, she seems to be the way she comes off…a young attractive, enthusiastic woman who has woven social media aspects into both her professional and public life.

It seems that some time last fall, Julia was contacted by one Chuck Adkins via IM. Now Julia is in New York City. Chuck is in Michigan. Apparently Chuck saw Julia, thought she was attractive and noticed that she had posted her IM handle while on Twitter. So he IMed her. They had a few conversations over the course of a couple of weeks. Julia says that she explained to Chuck that she was ‘taken’ and feels that he was “overly complimentary”. Chuck himself admits in an Utterz that he found her to be attractive. Hence, he contacted her. Read more…

1 Comment » Posted on February 19th, 2008 by Jonathan Trenn

Filed under: Jaiku, Online Participation, Pownce, Reputation Management, Reputation Rehabilitation, Social Graphs, Social Networking, Social Networks, Social News, Social Unrest, Social Utilities, Twitter, Twittergram

Yesterday morning I woke to find that former Pakistani president Prime Minister Benazir Bhutto had been assassinated. Found out on Twitter. Now Twitter didn’t break the story, nor did Twitter give extensive coverage by itself.

But Twitter as a utility showed how it is becoming has become an extremely vital vehicle of the spreading of information. People were sharing news articles, providing links, giving others access to the latest information.

If the internet is a tangled web of computer networks, then Twitter is a tangled web of human relationships and conversations. By the time I write an post this blog entry, news of an event could have reached thousands of people.

Businesses must realize that in the world of Twitter, Pownce, Jaiku, and others rumors, customer complaints, etc. can spread like wildfire. People can read, send, link, point to, blog about, forward, comment on YOU within a matter of a half an hour.

This goes back to the concept of reputation management. It’s a whole new ballgame and I bet most PR firms and departments haven’t a clue. It will take a few disasters for it too sink in.

2 Comments » Posted on December 28th, 2007 by Jonathan Trenn

Filed under: Case Studies, Citizen Journalism, Conversation Marketing, Election Strategy, Free Speech, Influentials, Internet Culture, Mainstream Media, Media Consultancy, MySpace, New Media, Old Media, Online Attack, Online Media, Online Participation, Open Kimono, Political Strategy, Pop Culture, Popular Culture, Public Affairs, Public Relations, Social Utilities, Traditional Journalism

This past Thursday featured what looks to be the first of several “Presidential Candidate Dialogues” jointly hosted by MySpace and MTV. The event, held at the University of New Hampshre, featured former U.S. Sen. John Edwards talking to and taking questions from and audience of up to 300 attenedees, primarily made up of Univesity of New Hampshire Students, MTV viewers, and MySpace users. Read more…

1 Comment » Posted on October 1st, 2007 by Jonathan Trenn

Filed under: Ad Budgets, Ad Buys, Ad Sales, Advertisements, Advertising, Affiliate Marketing, Attention Marketing, Attention Profiling, Behavioral Targeting, Blog Strategy, Blogads Advertising, Blogger Outreach, Broadcast Advertising, Business 2.0, Circumadvertising, Click-Through-Rate, Commercials, Conversation Marketing, Defensive SEO, Direct Marketing, Extreme Advertising, Extreme Publicity, Google AdSense, Google AdWords, Guerilla Marketing, Mainstream Media, Marketing, Marketing Blogs, Marketing Conversation, Marketing Hubris, Marketing Industry, Marketing Language, Marketing Strategy, Markets are Conversations, New Marketing, New Media, New Media Marketing, New Media Strategy, New PR, New Public Relations, Newspapers, Old Marketing, Old Media, Old PR, Online Access, Online Ads, Online Advertising, Online Advocacy, Online Brand Promotion, Online Brand Protection, Online Brand Reputation, Online Branding, Online Marketing, Online Media, Online Outreach, Online PR, Online Public Relations, Online Strategy, PR Industry, Public Affairs, Public Relations, Public Relations Industry, Social Meda, Social Networking, Social Networks, Social Utilities, Targeted Advertising, Traditional Journalism, Traditional Marketing, Traditional Media, Traditional PR, Viral Advertising, Viral Marketing, Web 2.0, Web 3.0, Web Ads, Web Advertisers, Web Advertising, Web Services, Web Strategy, Word-of-Mouth, Word-of-Mouth Marketing, YouTube Marketing

I asked Kevin to write a blog post (which rocked) based on my assumption that the US is headed towards a recession based on the devaluation of the dollar, the housing market slump, and the war in Iraq. I believe that marketing and advertising online is recession-proof, especially as attention profiling and behavioral targeting strategies improve and ads become customized to each the unique hopes, dreams, needs, wants, and context of users online.

Read more…

No Comments » Posted on September 27th, 2007 by Chris Abraham

Filed under: Social Meda, Social Network Services, Social Networking, Social Networks, Social Utilities

Reed’s law is the assertion of David P. Reed that the utility of large networks, particularly social networks, can scale exponentially with the size of the network.

The reason for this is that the number of possible sub-groups of network participants is 2^N - N - 1 \, , where N is the number of participants. This grows much more rapidly than either

  • the number of participants, N, or
  • the number of possible pair connections, \frac{N(N-1)}{2} (which follows Metcalfe’s law)

so that even if the utility of groups available to be joined is very small on a per-group basis, eventually the network effect of potential group membership can dominate the overall economics of the system.

Facebook has seen this effect happen more rapidly then any other site on the internet. MySpace has also been able to tap into this equation and reap the benefits of it. It’s almost as if all they needed was a handful of people to join the site and the numbers game was going to do the marketing for itself (people know people). So long as these sites keep the users happy and constantly update with new features, the marketing is going to get done on its own because people are going to want to have their friends and family join in on their great “network” experience. Yes you will lose people on the network for many different reasons, but if Reeds Law holds true, the number of people joining are going to far succeed the number of people dropping out.

No Comments » Posted on August 28th, 2007 by Kevin Donlan

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