Filed under: Social Graphs, Social Intelligence, Social Meda, Social Media Index, Social Network Services, Social Networking, Traditional Journalism, Traditional Marketing, Traditional Media, Traditional PR

“Agencies don’t get it” was the clear response that marketers gave to TMS Media Intelligence/Cymphony in the research firm’s survey of sixty client side marketing professionals. Adweek’s Brian Morrissey has a nice little article on this. It got me thinking about some things and I’ll cut an paste. Read more…

4 Comments » Posted on March 2nd, 2008 by Jonathan Trenn

Filed under: 2008 Elections, Cult of Personality, Election Strategy, Political Strategy, Polling Data, Polling Strategy, Popular Culture, Social Graphs, Social Meda, Social Media Index, Social Networking, Social Networks, Social News, Twitter

I’ve been looking at the graph that Twitter has given us for candidate mentions on Super Tuesday.

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The first thing that jumps out at me is the dominance of Barack Obama. The entire time he is the most mentioned candidate. At no time throughout the entire day is he overtaken by anyone else. What does this mean? I’m not sure. Is it because of popularity or is it because of the newsworthiness of his candidacy? Obviously, it’s some sort of combination.

What’s also interesting is the person with the second highest peak: Mike Huckabee. He’s been dissed by the mainstream media ever since New Hampshire. To me, that’s a combination of my belief that the mainstream media can’t relate to a evangelical Christian, along with the GOP delegate assignment system of winner take all. He’s done better in votes and on Twitter than most would be willing to give credit.

Hillary and McCain show no strength. That’s particularly for Clinton. You’d think she’s be mentioned more often in discussion regarding Obama. Pehaps this shows she, in comparison was a non-entity.

Here’s a telling stat that may show why:

Barack Obama has 6793 followers and he is following 6661 people.
Hillary Clinton has only 627 followers and is following 0 people.

Zero. Zilch. Nada. Nobody.

I’m not saying that this is why she is likely to lose the nomination, but I will say it does reflect an overall approach and mentality - a top-down mentality - that has just about killed her chances to be the next president of the United States.

1 Comment » Posted on February 27th, 2008 by Jonathan Trenn

Filed under: Social Graphs, Social Meda, Social Media Index, Social Networking, Social Networks, Social News, Twitter

Twitter has put out some interesting stats up on their blog. Trying to make sense of it.

Firsat of all, I must be hanging with some pretty connected people. I’ve got, as of this writing, 228 followers and I follow 277 people. And most of the people I’m connected to are more connected than I am.

But apparently, the average person on Twitter follows and is followed by around people. of course, this isn’t the best gauge - a lot of people join, follow one or two people and then never tweet. So the stats below aren’t really an strict indicator of involvement of those that are active. But nevertheless, it shows how loose hubs of people with common interests congregate.Followers/Following on Twitter GraphOne note here. It seems that most have more followers than they follow. That surprises me a bit. It seems easier to initially follow that to return the favor.

No Comments » Posted on February 27th, 2008 by Jonathan Trenn

Filed under: Blogging, Business 2.0, Buzz Marketing, Cult of Personality, Facebook, Influencial Bloggers, Jaiku, PR Hubris, Pownce, Social Engineering, Social Graphs, Social Media Index, Tag Cloud, Tagging, Tags, Twitter

Last night on Twitter, Greg Verdino left the following twit:

“i was trying to explain stumbleupon to my wife and said, “it’s like digg” - she had no idea what i was talking about. reality check people.”

Yep.  A couple of months ago I asked a group of 20 somethings if they had ever heard of Twitter.  All I got was blank stares.

I bet if you took a national survey of people, say, under 60, and asked them if they’ve ever heard of Twitter, Digg, Jiaku, Pownce, Mark Zuckerberg, de.licio.us, Hulu, the social graph, Gawker, BoingBoing, Jason Calacanis, technorati, bacn, or Ning, the overwhelming amount would not have heard of most or even any of the above, they would have no idea what you were talking about and you’d be greeted by blank stares. Read more…

10 Comments » Posted on February 13th, 2008 by Jonathan Trenn

Filed under: AdAge Power 150, AdAge Power 500, Social Graphs, Social Meda, Social Media Index, Social Networking, Social Networks

In early 2005, I had the honor of being invited to speak on a panel of OMMA West out in San Francisco. While I had spoken at several events before, most were located here in the Washington, DC area. Smaller focused conferences, often about the use of the internet in the political arena. This one was different. Much larger and more broad based. And more influential. So a special thanks for that goes out to David Berkowitz for bringing me in to speak. This was a breakaway panel on blogging. Jeremy Pepper sat on it as well.

These larger events can be electric. They’re filled with energetic people who are on the forefront of strategic marketing communications and/or the technology that will make it all possible. The atmosphere is definitely optimistic. Just like the posts I see in today’s blogs and the mini-conversations on Twitter.

That attitude was never more obvious when we all piled into the larger room (about 400 of us or more) for one of the major sessions. Four top speakers, visionaries all. In a phrase, rock stars. Huge screen. Each equipped with their own mike. Giving us their views on the future and how, essentially, we’d be leading it in some way. We would be the ones who would create the strategic methodologies of marketing communication, entertainment, and news delivery. Yes, yes, that will be us.

I began to look throughout the audience of hundreds of heads nodding in agreement and then realized something that troubled me.

There wasn’t one black person in the room.

Read more…

4 Comments » Posted on December 20th, 2007 by Jonathan Trenn

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