Filed under: Blogging, Business 2.0, Buzz Marketing, Cult of Personality, Facebook, Influencial Bloggers, Jaiku, PR Hubris, Pownce, Social Engineering, Social Graphs, Social Media Index, Tag Cloud, Tagging, Tags, Twitter

Last night on Twitter, Greg Verdino left the following twit:

“i was trying to explain stumbleupon to my wife and said, “it’s like digg” - she had no idea what i was talking about. reality check people.”

Yep.  A couple of months ago I asked a group of 20 somethings if they had ever heard of Twitter.  All I got was blank stares.

I bet if you took a national survey of people, say, under 60, and asked them if they’ve ever heard of Twitter, Digg, Jiaku, Pownce, Mark Zuckerberg, de.licio.us, Hulu, the social graph, Gawker, BoingBoing, Jason Calacanis, technorati, bacn, or Ning, the overwhelming amount would not have heard of most or even any of the above, they would have no idea what you were talking about and you’d be greeted by blank stares. Read more…

10 Comments » Posted on February 13th, 2008 by Jonathan Trenn

Filed under: Blogger Activation, Blogger Engagement, Blogger Influence, Blogger Outreach, Blogger Relations, Citizen Generated Media, Election Strategy, Facebook, Facebook Apps, Google, Google Applications, Google Apps, Influencer Identification, Influencers, Influencial Bloggers, Influentials, Internet Strategy, Jaiku, Mainstream Media, Mobile, New Media, New Media Strategy, Online Engagement, Online Influence, Online Outreach, Political Strategy, Pownce, Public Affairs, Public Affairs Blogging, Public Policy Blogs, Social Engineering, Social Graphs, Social Intelligence, Social Meda, Social Network Services, Social Networking, Social Networks, Tumblr, Twitter, Viral Marketing, Viral Propagation, Virtual Communities, Web 2.0

This past Wednesday I attended an excellent forum on Capitol Hill put on by the New Politics Institute. Entitled “Social Networking Tools in Politics”, it featured both excellent speakers and content. The Institute bills itself as a think tank dedicated to helping progressives better understand today’s politics in todays everchaning technology, media, and demographics.

Director Peter Leyden handled the event featuring Facebook Chief Security Officer Chris Kelly, Grassroots.com President and CEO John Hlinko, Cheryl Contee of Flieshman Hillard’s San Francisco office, Change.org’s Ben Rattay, and Simon Rosenberg, head of the New Democratic Network and a founder and officer of NPI.

The crux of the program was part how-to and part what’s-in-store for 2008 and beyond.

Read more…

1 Comment » Posted on November 16th, 2007 by Jonathan Trenn

Filed under: Data Security, Intellectual Property, Non Disclosure, Privacy, Social Engineering, Spycraft

When it comes to hacking or intelligence, social engineering is always more effective than brute force attacks.

“A 25-year-old former America Online employee who admitted he became a cyberspace “outlaw” when he sold all 92 million screen names and e-mail addresses to spammers was sentenced Wednesday to a year and three months in prison.” Via Newsday

Spycraft has always known that it is never the guy in black who steals the good poop, it is the infiltrator, the mole, the employee who can be turned through avarice or an appeal to pride or revenge: money or revenge. This was the case with a former AOL employee. Your biggest enemy probably sits next to you in your very own office.

No Comments » Posted on October 1st, 2007 by Abraham Harrison

Filed under: Brand, Brand Promotion, Brand Protection, Branding, Branding Online, Memetic Engineering, Memetics, Online Brand Protection, Online Branding, Social Engineering

Tick-off-An-Engineer.jpg
Via Swerd

No Comments » Posted on May 27th, 2007 by Chris Abraham


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