Filed under: Abraham Harrison, Abraham Harrison LLC, Abraham Harrison Staff, Jeremy Pepper, Lowe New York, Lowe Worldwide, POP! PR Jots, PR Ethics, PR Hubris, PR Industry, PR Pitching, PR Tactics, Public Relations, Public Relations Bloggers, Public Relations Blogs, Public Relations Industry, pr

Jeremy Pepper just wrote a blog post entitled Can I can get a big cup of STFU please? that you should read.  The long story short is that  social media is just one part of public relations and that everything really hinges on relationships and connections:

The fact is that social media is ONE part of public relations. A SMALL part, if you are a good PR person or firm. The other parts are traditional media (while it might be shrinking, it still reaches that middle part of the country), analyst relations, events, and more.

PR is about relationships. It’s about relationships so much that Lowe’s went to Abraham Harrison for it’s recent project because of its relationships with people at Lowe and because of their relationships with bloggers. See - it’s about relationships.

It’s also about writing, about talking, about conveying a story. But, without those relationships, there’s nothing there. And, unfortunately, with the industry’s reliance on technology - let’s email, let’s launch a blog, let’s get Twitter, let’s do this and that … well, you’re failing in PR.

PS: thanks for the shout out, Mr. Jeremy Pepper. Oh, and thank you Lowe for giving us a go.

No Comments » Posted on August 13th, 2008 by Chris Abraham

Filed under: LinkedIn, PR Blogging, PR Blogs, PR Tactics, Public Affairs, Public Relations, Public Relations Industry, Social Meda, Social Media Marketing, Social Media PR, Social Media Press Release, Social Networking, Social Networks, pr

Leo Bottary, SVP at Mullen, asked a pretty great question over on LinkedIn, What motivated you to learn about social media?  I took a stab at answering in my own way:

I came to social media PR the other way around. I have been online since the world of the bulletin board systems (BBS) and the Well, later in the 90s. I have been a deep member of social networks forever. Anyway, in 2003 I became a social media marketer at New Media Strategies and then moved onto Edelman.

Now, I am a social media native-speaker learning more and more PR and marketing practices.

So, I guess my question is, what motivated you to wait so long? Social media and online social networks have been alive and well since at least the early 80s in the form of message boards, forums, USENET, MUDs, MOOs, and IRC.

My fear is is that there will be loads of PR practitioners who will only invest in social media and online community because they have to and not because they’re passionate about it. I think this will all change when people stop making as much of a big deal about online social media and just take the mad communications and relationship skills and passions and just map them onto another forum: the Internet.

Why can’t PR practitioners do this? Short answer: “we” don’t consider all of those voices and all of those people and all of that text to be connected to real, powerful, and passionate people.

Leo, thanks so much for asking this question. I don’t know if I answered but I am happy to have thought through it.

So, what motivated you to learn about social media? Also, what motivated you to go into marketing or PR, if that’s what you do with yourself these days?

Read more…

4 Comments » Posted on August 11th, 2008 by Chris Abraham

Filed under: Abraham Harrison, Blog Counter-Messaging, Blog Messaging, Blog Policies, Blog Search, Blog Training, Blog of Personality, Blogger Activation, Blogger Code of Conduct, Blogger Effect, Blogger Engagement, Blogger Ethics, Blogger Gifts, Blogger Influence, Blogger Outreach, Blogger Relations, Blogger Response, Blogger Support, Blogging, Blogging Policies, Blogging Primer, Blogosphere, Blogvertising, Blowback, Brand Advocacy, Brand Promotion, Brand Protection, Brand Reputation, CEO Blogs, Chris Abraham, Citizen Generated Media, Citizen Media, Client Service, Controversial Marketing, Conversation, Conversation Marketing, Customer Reviews, Customer Service, Disruption, Edelman, Facebook, Flogging, Flogs, Honesty, How to Blog, Influence, Influencer Identification, Influencers, Influencial Bloggers, Influentials, Inside PR, Integrity, Mainstream Media, Managing Conversation, Marketing, Marketing Blogs, Marketing Conversation, Marketing Ethics, Marketing Hubris, Marketing Industry, Marketing Language, Marketing Psychology, Marketing Strategy, Markets are Conversations, Media Consultancy, Media Virus, Messaging Online, Microblog, Microblogging, Naked Conversations, New Marketing, New Media, New Media Marketing, New Media PR, New Media Strategy, New PR, New Public Relations, New Technology, News Aggregation Strategy, Old Media, Old PR, Online Brand Promotion, Online Branding, Online Collaboration, Online Communications, Online Communities, Online Community Managers, Online Community Outreach, Online Conversation, Online Engagement, Online Evangelism, Online Facilitation, Online Field Marketing, Online Influence, Online Intelligence, Online Marketing, Online Media, Online Messaging, Online Monitoring, Online Outreach, Online PR, Online Participation, Online Pitch, Online Public Relations, Online Strategy, PR Hubris, PR Industry, PR Tactics, Public Relations, Public Relations Industry, Relationship Marketing, Social Graphs, Social Meda, Social Media Index, Social Media Marketing, Social Media PR, Social Network Services, Social Networking, Social Networks, Social Utilities, Tagging, Tags, Traditional Marketing, Traditional Media, Traditional PR, Transparency, Twitter, Twittergram, Viral Marketing, Viral Media, Viral PR, Viral Propagation, Web 2.0, Web 3.0, Web Applications, YouTube, YouTube Marketing, Youth Market, del.icio.us, marketing tactics

With all the discussion on what social media is, what it’s future will be like, who will control it, I often feel we fail to see the forest for the trees.

I see it as too diverse of a phenomenon to pin down with one easy definition. Its applications go far beyond the neat capsules that can be used to pick a particular department or function that should “own” it. Social media is creating, empowering, and accompanying a paradigm shift in the way we use all media.

Are we fully there yet? Of course not. These are only the early stages, part of an evolutionary process that often comes step by step. But those steps are happening and happening and soon we’ll look back and be amazed how far we’ve traveled. Then before we know it again, we’ll be stepping again and look back again and we’ll be amazed how much we’ve come from that first time we looked back.

Yes, organizations are going to have to harness social media in ways that they can benefit from, to reach ROI. This means trying to create some sort of structure for it without “siloizing” it. Very difficult indeed.

I’ve tried to lay out what I see social media as. Not from a specific definitional standpoint, but from a several miles up point of view.

Interested in your feedback… Read more…

No Comments » Posted on July 30th, 2008 by Jonathan Trenn

Filed under: Public Affairs, Public Affairs Blogging, Public Relations, Traditional Marketing, Traditional Media, Traditional PR

I just read two AdAge articles back to back.  One was “80 Billion? Online Display Advertising is Being Overhyped”.  I don’t agree with it as it seems a reactionary piece that contradicts itself.  It talks about how online display is all the rage now (which it isn’t).  And then points out how major brands still resist because they don’t see online as a branding medium.

The second was by David Armano, blogger at Logic + Emotion, who here has written “Why Digital Marketing Needs a Reboot”.  David points out how many of the early online advertising minds - the ones who looked at the traditional ad agencies with askance - are now becoming the ones that successful new media marketers roll their eyes at.  He calls them “tradigitalists”.  He says being a tradigitalist means

“using traditional marketing methods in the digital space. For example, creating an advertising campaign and “extending it digitally” usually ends up as a checklist. Micro-site? Check. Online banners? Check. Social media? Check. Mobile? Check.”

He’s right of course.  Although I’m pro micro-site and banner, too many tradigitalists stop right there.

It makes me wonder about today’s digitalists.  The ones that are adopting social media strategies.  When will they get stuck in their old methods?

No Comments » Posted on July 29th, 2008 by Jonathan Trenn

Filed under: Environmentalism, Facebook, Hearts and Minds, Industry Reputation, Influence, Microblogging, MySpace, National Security, New Media Strategy, New PR, Online Communities, Online Community Outreach, Online Evangelism, Online Outreach, Online Participation, PR Tactics, Popular Culture, Propaganda, Propaganda Warfare, Public Affairs, Public Affairs Blogging, Public Relations, Public Space, Social Meda, Social Media Marketing, Social Media News Release, Stealth Marketing, Twitter, Viral Marketing, Viral PR, YouTube, YouTube Marketing, presidential election

T. Boone Picken’s, Texas oil man, 1980’s corporate raider and current manager of BP Capital Management has something new up his sleave. And it features an internet strategy.

In 1997, he shifted his focus to natural gas. and 10 years later, in 2007, on wind energy. He formed Mesa Power LP in west central Texas and is constructing what will likely be the world’s largest wind farm. The project will feature thousands of wind turbines and cost hundreds of millions of dollars. This follows his belief that natural gas remains the best alternative to oil for motor vehicle fuel. That’s why he formed Pickens Fuel Corp eleven years ago.

Now, with $4 a gallon gas prices, he’s funding a public affairs effort to help us cut out oil as a our primary fuel for transportation, substitute it with natural gas, and then substitute the use of gas for other types of energy needs with, you guessed it, wind energy.

Today, he’s launched an online public affairs effort to convince Americans to look to natural gas and wind as proper alternatives. He points out that we currently import 70% of our oil - up from 24% in 1970. What’s new about his effort, is that much of it is bein launched online.

He’s got a YouTube channel.
They’ve got a page on Twitter.
A fan page on Facebook.
And a page on Mypace.

They even have an online community that they’re building.

Pretty neat concept. I’ll be following this campaign to see how effectively they use social media.

No Comments » Posted on July 8th, 2008 by Jonathan Trenn

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