There is an interesting article in the November 3rd Economist about product-advertising - not in the traditional commercial sense but in television programs - and how this method of advertising is changing in the global market.
No Comments » Posted on November 20th, 2007 by Diane Wright
I am too deep in online brand promotion. When I read a story in the Wall Street Journal about a professional basketball player dissing his yet unreleased signature shoe on his blog, all I can think is that this sort of antisocial behavior is an amazing stealth marketing strategy. From “I hate this ballerina shoe” to “check out my cool shoe“ in no time! Coincidence? I think not!
2 Comments » Posted on October 4th, 2007 by Abraham Harrison
In this morning’s Wall Street Journal, I read At MTV, a New Show That Pushes Deodorant, which sort of digs at MTV for turning an AXE commercial into a “How to Pick Up Women” TV show. I love it! Come on, noone is being fooled. As a consumer, if I am entertained, informed, or instructed in the art of love, I am totally cool with Branded Entertainment. In fact, I think it is more honest, more transparent, and more realistic.
1 Comment » Posted on September 13th, 2007 by Abraham Harrison
According the the Wall Street Journal this AM, NBC Hopes Live Spot Puts Life Into Ads, “To fight the challenge posed by TiVo, NBC is borrowing a tactic from television’s early days — live commercials.” Back in April 15, 2005, I wrote an article, Product Placement on the Down Low, about how product placement and advertising needs to stop being so sneaky, so on the down low. Read more…
2 Comments » Posted on June 8th, 2007 by Chris Abraham
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