The saga of at least the first controversial phase of Facebook Beacon seems to be coming to a close. Facebook announced that it is changing its Beacon program, giving the users of Facebook more control of how the system works in relation to their profiles. The initial system, which essentially forwarded people’s online purchases from Facebook’s retail partners to a member’s “friends”, was quite controversial. It, in many peoples’ minds (including mine), invaded a user’s privacy. It also forever changed the relationship a customer had with a retailer without the customer’s prior consent. And it put the burnden on the customer to stop publication. The customer, also, would never benefit from this arrangement.

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It looks like the obsolete medium known as the “book” is hot enough to result in piracy, at least in the case of the upcoming Harry Potter book, Harry Potter and the Deathly Hallows. Apparently someone took the time to scan every page of the book, pre-release and currently shrouded in secrecy, and float the copies online, all 784 pages of it.

“Well, you won’t read it here. But in this digital age where secrets are getting harder to keep, copies of “Harry Potter and the Deathly Hallows” were posted online in several places, including a Milpitas-based social networking site.” Via Newsday, Sky.com, Detroit Free Press, and Inside Bay Area

It will be interesting to see how the publishing industry responds. I guarantee you that the response will be just like that of the RIAA.