My friend Sunil forwarded me this video of a clever and comically intrusive ad campaign put on by Vancouver-based Science World. It gets people thinking. Makes me wonder then…how long does it take for farts is dissipate?
No Comments » Posted on February 18th, 2008 by Jonathan Trenn
In this weeks Economist there is an article on the first ever major city to ban all outdoor advertising. The article, Visual Pollution states that the law known as “The “Clean City” law also bans ads on taxis and buses and imposes strict limits on shopfront signs”.
São Paulo is now ad-free. Many inhabitants of the metropolis of 11m think their city is prettier as a result. Inspired by its success, Rio de Janeiro, Brasília and Porto Alegre and even Buenos Aires, capital of Brazil’s neighbour Argentina, are discussing measures to reduce or ban outdoor ads.
This move will only serve to push companies into exploring other forms of marketing. This is where the internet and social marketing become so much more powerful. It offers things and spaces that conventional advertising will never have.
2 Comments » Posted on October 13th, 2007 by Saul Wainwright
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