Deloitte, along with Beeline Labs and the Society of New Communications Research, has come out with a study showing the current challenges and rewards of today’s online corporate created “communities”. It’s created a decent amount of chatter, which is not surprising considering that this industry is in its nascent stages and everyone is trying to figure it out.
The survey, entitled “2008 Tribalization Survey” gathered information from more than 140 responding organizations in the business to business, business to consumer, and non-profit sectors. Some of the corporate communities have more than 10,000 members; others have less than 100. Those numbers weren’t put into context from what I can see.
I’ve looked around at the commentary on this and have been able to glean a decent amount of info. Much of what I’ve found confirms conventional thought (or at least my thoughts) with the smattering of a few surprises. Read more…
No Comments » Posted on July 22nd, 2008 by Jonathan Trenn
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