Filed under: Abraham Harrison, Abraham Harrison LLC, Abraham Harrison Staff, Activating Bloggers, Blog Messaging, Blog Strategy, Blogger Activation, Blogger Code of Conduct, Blogger Engagement, Blogger Ethics, Blogger Gifts, Blogger Influence, Blogger Outreach, Blogger Relations, Blogger Response, Blogger Service, Brand Advocacy, Brand Ambassador, Brand Promotion, Brand Reputation, Branding, Chris Abraham, Circumadvertising, Direct Email, Direct Marketing, Email Marketing, Email Outreach, Gift Giving, Gifting Bloggers, Give Swag, New Marketing, New Media Marketing, New Media Strategy, Norman Birnbach, Online Advertising, Online Advocacy, Online Brand Promotion, Online Branding, Online Communications, Online Community Outreach, Online Engagement, Online Entertainment, Online Evangelism, Online Influence, Online Marketing, Online Media, Online Messaging, Online Outreach, Online PR, Online Pitch, Online Public Relations, PR Back Talk, PR Blogging, PR Blogs, PR Ethics, PR Hubris, PR Industry, PR Pitching, Pitching Bloggers, Pitching New Media, Pitching Social Media, Pushing Swag

This morning, Norman Birnbach wrote an article wherein he suggests that I emphasize giving swag:

One of his tips is to “Give swag” — a point that Chris Abraham emphasized in a recent interview. The reason is that blogging is often a second career and there are few perks so swag can make a difference to get bloggers to respond.

He is not wrong, but I think I need to clarify my definition of “gift-giving.” I don’t emphasize giving away swag, necessarily — what I do emphasize is gifting — and giving ’til it hurts, “What a gift needs to be is super-valuable to the recipient — the value of a gift is based on perception.”

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2 Comments » Posted on June 16th, 2008 by Chris Abraham

Filed under: Abraham Harrison LLC, Advertisements, Advertising, Firebrand TV, Firebrand.com, Online Applications, Online Entertainment, Online Video, Web Advertisers, Web Advertising, Web Applications, Web Services

Being able to watch a collection of different commercials in one place is something that the general public has definitely been looking forward to having the ability to do. This day and age, commercials are not only advertising tools, but a part of pop culture as well.

Look at how many people watch the Super Bowl every year just to see which company comes up with the best commercial/advertising campaign. This desire for “desirable advertising” is something that the newly established Firebrand (beta.firebrand.com), an AHLLC client, has been able to capitalize on — check out the Firebrand TV Facebook group for up-to-the minute news.

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6 Comments » Posted on November 15th, 2007 by Kevin Donlan

Filed under: Abraham Harrison, Advertisements, Advertising, Affinity Groups, Affinity Sites, Birds of a Feather, Blog Strategy, Brand Advocacy, Brand Promotion, Branding, Branding Online, Buzz Marketing, Consumer Generated Media, Conversation, Conversation Marketing, Digital Marketing, Facebook, Facebook Apps, Guerilla Marketing, Hearts and Minds, Influencer Identification, Influencers, Influential Brand Advocates, Influentials, Managing Conversation, Marketing, Marketing Blogs, Marketing Conversation, Marketing Industry, Marketing Strategy, Markets are Conversations, MySpace, New Marketing, New Media, New Media Marketing, New Media Strategy, Online Advertising, Online Applications, Online Brand Promotion, Online Branding, Online Communities, Online Community Outreach, Online Conversation, Online Engagement, Online Entertainment, Online Evangelism, Online Influence, Online Marketing, Online Media, Online Messaging, Online Outreach, Online Participation, Online Strategy, Popular Culture, Promotional Blog, Social Meda, Social Networking, Social Networks, Sponsored Blog, Sponsored Blogging, Viral Media, Viral Propagation, Virtual Communities, Web 2.0, Web Advertising, Web Strategy, Widgets and Gadgets, Word-of-Mouth, Word-of-Mouth Marketing

The November 8th edition of The Economist has an article that asks us “Will Facebook, MySpace and other social networking sites transform advertising?”

In truth, the article is poorly written. It asks the wrong question, it’s lazily researched, and it provides little actual theory or empirical evidence to justify the premise they are trying to suppose. Perhaps the reason for this is that The Economist is a general news publication – one that I respect – and that the article was intended for a mainstream readership that’s likely mostly interested in reading about general trends and not deeper analysis. But nevertheless…

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No Comments » Posted on November 11th, 2007 by Jonathan Trenn

Filed under: Abraham Harrison LLC, Branded Entertainment, Broadcast Advertising, Commercials, Copyright Issue, Intellectual Property, Internet, Internet Strategy, Mainstream Media, Old Media, Online Applications, Online Avertising, Online Brand Promotion, Online Engagement, Online Entertainment, Streaming Video, Television, Television Over IP, Television on Demand, Web Advertising, YouTube, YouTube Marketing

Millions of netizens - including me - have taken a great liking to YouTube. And for good reason. You can find videos of practically anything you want. It’s given us the hilarious, the creative, the intriguing. I’ve learned a lot from watching some old videos and have found scenes of old movies that I loved and wanted to see again.

That being said, NBC’s recent closing of its channel on YouTube and pulling of its videos content show us that YouTube, as an entity, is far from being completely vital to content distribution. When push comes to shove, it is actually expendable. At least, that is, to big media companies that have significant amounts of valuable content.

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3 Comments » Posted on October 23rd, 2007 by Jonathan Trenn

Filed under: Online Applications, Online Entertainment, TV over IP, TV-on-Demand, Television Over IP, Television on Demand, Web Advertising, Web Applications

I have had my name in to play with Joost for months and months and this morning I was sent this email.

Joost beta live email

Check out Joost yourself. It is pretty addictive and there is no lag for me and I only have a regular 1.5-MBPS-down collection. I have been watching episodes of Moon Light all morning while trying to work.

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1 Comment » Posted on October 6th, 2007 by Abraham Harrison


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