Filed under:
Abraham Harrison,
Abraham Harrison LLC,
Abraham Harrison Staff,
Blowback,
Brand Advocacy,
Brand Promotion,
Brand Protection,
Brand Reputation,
Competitive Intelligence,
Domain Name Strategy,
Online Advocacy,
Online Attack,
Online Brand Promotion,
Online Brand Protection,
Online Brand Reputation,
Online Branding,
Online Communications,
Online Crisis Management,
Online Identity Management,
Online Monitoring,
Online PR,
Online Reputation,
Online Reputation Management,
Reputation Management,
Reputation Rehabilitation
Let me first reveal that Abraham Harrison LLC, my employer and my company, is an online reputation management company — online reputation protection, promotion, defensive SEO, domain name strategy, and crisis management. That said, I could not be happier because online reputation management is apparently the new black, at least according to Techdirt, Forget Publicists, All The Cool Kids Have Online Reputation Managers:
It’s been well-documented that Google has become something of the mythical permanent record teachers warned you about as kids. There are plenty of stories about people losing jobs or discovering dubious information about dates using Google. A few years back, services popped up claiming that they could scrub your online record clean — though, how successful such services could be was certainly called into question. However, it appears that those services have morphed into a new, somewhat scary, category called online reputation management. While it’s to be expected that corporations might have people monitoring online reputations, it’s quite another thing to have individuals hire firms to do the same thing.
(Tip of the hat for the article to Scott Burns)
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1 Comment » Posted on February 1st, 2008 by Chris Abraham
Filed under:
Abraham Harrison,
Abraham Harrison LLC,
Authenticity,
Blog Counter-Messaging,
Blogger Influence,
Blogger Outreach,
Brand Intelligence,
Brand Protection,
Brand Reputation,
CRM,
Chris Abraham,
Competitive Intelligence,
Consumer Generated Media,
Controversial Marketing,
Conversation Audit,
Conversation Marketing,
Corporate Blogging,
Corporate Intelligence,
Corporate Responsibility,
Crisis Management,
Customer Ratings,
Customer Reviews,
Customer Service,
Customer Supprt,
Google Reader,
Hate Speech,
Honesty,
How to Blog,
Managing Conversation,
Markets are Conversations,
Media Virus,
Online Attack,
Online Community Outreach,
Online Crisis Management,
Online Engagement,
Online Evangelism,
Online Influence,
Online Intelligence,
Online Messaging,
Online Outreach,
Online Participation,
Online Public Relations,
Online Reputation,
Online Reputation Management,
Online Reviewers,
Online Reviews,
Online Strategy,
Reputation Management,
Reputation Rehabilitation,
SEM,
SEM and SEO,
SEO,
SEO and SEM,
SERM,
Transparency,
Web Strategy,
Word-of-Mouth
Here’s an amazing statistic: a full 57% of marketing executives recently responded with the following answer to the question if their firm has a crisis response communication plan: NO. What makes it more amazing is that in the same survey, 53% said that their business had experienced a crisis in the past…one that resulted in a loss in sales, a reduction in profits, or negative press. A majority of that 53% say that the recovery period took a year a more. Only one-half have trained spokespeople. And it shouldn’t go unnoticed that there’s an overlap of 4% here of companies that have suffered a crisis in the recent past but have yet to install a plan to address future crises.
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2 Comments » Posted on October 14th, 2007 by Jonathan Trenn
Filed under:
Abraham Harrison,
Abraham Harrison LLC,
Astroturfing,
Authenticity,
Black Hat Marketing,
Black Hat PR,
Blog Counter-Messaging,
Blog Messaging,
Blogger Effect,
Blogger Engagement,
Blogger Influence,
Blogger Outreach,
Blogger Relations,
Brand Advocacy,
Brand Ambassador,
Brand Promotion,
Brand Protection,
Brand Reputation,
Branding,
Branding Online,
Citizen Generated Media,
Citizen Journalism,
Client Service,
Cluetrain Manifesto,
Conversation Audit,
Conversation Marketing,
Counter Messaging,
Crisis Management,
Customer Ratings,
Customer Reviews,
Customer Service,
Customer Supprt,
David Weinberger,
Defensive SEO,
Domain Name Registration,
Domain Name Strategy,
Domain Registration,
Edelman,
Flogging,
Flogs,
Google Gaming,
Google PageRank,
Google Search,
Guerilla Marketing,
Hate Speech,
Honesty,
Industry Reputation,
Integrity,
Internet Forensics,
Internet Strategy,
Managing Conversation,
Marketing Conversation,
Marketing Hubris,
Marketing Industry,
Marketing Language,
Marketing Strategy,
Markets are Conversations,
Messaging Online,
New Marketing,
New Media,
New Media Blogs,
New Media Marketing,
New Media Strategy,
New PR,
New Public Relations,
Online Advocacy,
Online Brand Promotion,
Online Brand Protection,
Online Brand Reputation,
Online Branding,
Online Communities,
Online Community Outreach,
Online Conversation,
Online Crisis Management,
Online Engagement,
Online Evangelism,
Online Influence,
Online Marketing,
Online Media,
Online Messaging,
Online Outreach,
Online PR,
Online Participation,
Online Public Relations,
Online Reputation,
Online Reputation Management,
Online Reviewers,
Online Reviews,
Online Strategy,
Online Virtual Communities,
Open Kimono,
PageRank,
Passion Chamber,
Personal Brand,
Pitching Bloggers,
Professional Blogging,
Promotional Blog,
Promotional SEO,
Promotional Strategy,
Propaganda Warfare,
Protective SEO,
Public Relations,
Public Relations Bloggers,
Public Relations Blogs,
Public Relations Industry,
Publicity Blog,
Publicity Blogging,
Relationship Marketing,
Reputation Management,
Reputation Rehabilitation,
SEM and SEO,
SEO,
SERM,
Search Engine Optimization,
Search Engine Reputation Management,
Search Engine Strategy,
Search Engines,
Search Reputation Management,
Strategic Consulting,
Viral Marketing,
Viral Media,
Viral Propagation,
Web Strategy,
Word-of-Mouth,
Word-of-Mouth Marketing
Check out the article in last Thursday’s Times, Dealing With the Damage From Online Critics, that addresses how to handle consumers who develop a personal vendetta against your company. Well, you could send lawyers but legal cease-and-desists generally just make the customer madder than hell and it isn’t hard to just start yet another attack site.
I hate to say it, sucking less always helps. Start with treating your customers better. Also, be sure to register lots of domain names and work on your online reputation aggressively before it becomes a problem.
Online, the best defense is a good offense and an ounce of online promotion is worth a pound of cure. Here are some great commented-by-me excerpts from the article, Dealing With the Damage From Online Critics, so you can get a gist:
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4 Comments » Posted on October 8th, 2007 by Abraham Harrison
There was an article in the The New York Times titled Dealing With the Damage From Online Critics. Many businesses, big and small, have customers that get upset and decide to take it to the net. They write negative things about you and ruin your reputation in the online realm.
Some people think this is nothing to be concerned with. But, the reality is that it can have a huge negative effect on your business. After all, the majority of people today turn to the internet to get a deeper look into a local business or any such business that they are looking at purchasing from.
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3 Comments » Posted on October 6th, 2007 by Saul Wainwright
Steve Seeman of Makovsky + Company’s Q: What would you say is the first rule of crisis management on the web?
Chris Abraham’s A: Firstly, corporations don’t show as much respect to bloggers and online communities as they do to reporters and the media. Forget about corporations, the problem starts with the companies that corporations hire: PR, marketing, and advertising firms.
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3 Comments » Posted on September 13th, 2007 by Abraham Harrison
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