Filed under: Abraham Harrison, Abraham Harrison LLC, Abraham Harrison Staff, Activating Bloggers, Ad Budgets, Advertising, Andy Sernovitz, Asset Distribution, Blog Messaging, Blog Strategy, Blogger Engagement, Blogger Influence, Blogger Outreach, Blogger Relations, Blogger Response, Brand Advocacy, Brand Ambassador, Brand Promotion, Branding, Branding Online, Consumer Generated Media, Conversation Marketing, Crisis Management, Direct Marketing, I Will Not Be Broken, Influencer Identification, Influencers, Influencial Bloggers, Internet Strategy, Jerry White, Marketing Conversation, New Marketing, Online Advertising, Online Advocacy, Online Avertising, Online Brand Promotion, Online Branding, Online Communications, Online Conversation, Online Influence, Online Marketing, Online Messaging, Online Outreach, Online Public Relations, Promotional Strategy, Public Relations

Andy Sernovitz’s blog’s name says it all, and definitely reflects my response to reading this: Damn, I Wish I’d Thought of That!, especially in his post Instant Word of Mouth for Restaurants. From our experience doing blogger outreach and blogger gift-giving, this is on-the-money advice you should all consider (Via Chris Abraham — Because the Medium is the Message):

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No Comments » Posted on June 3rd, 2008 by Chris Abraham

Filed under: Blog Counter-Messaging, Blog Messaging, Blog Policies, Blog Strategy, Blogger Engagement, Blogger Relations, Blogger Response, Blowback, Brand Promotion, Brand Protection, Brand Reputation, Branding, Branding Online, Buzz Marketing, Citizen Generated Media, Citizen Journalism, Citizen Media, Code of Conduct, Cult of Personality, Customer Ratings, Customer Reviews, Influence, Influencer Identification, Influencers, Influencial Bloggers, Influential Brand Advocates, Influentials, Intellectual Property, Legal Blogs, Legal Issues, Memetics, New Marketing, New Media, New Media Blogs, New Media Marketing, New Media Strategy, New PR, Online Advocacy, Online Avertising, Online Brand Intelligence, Online Brand Promotion, Online Brand Protection, Online Brand Reputation, Online Branding, Online Communities, Online Community Outreach, Online Engagement, Online Evangelism, Online Facilitation, Online Marketing, Online Participation, Online Reputation, Online Reputation Management, Online Reviewers, Online Reviews, Online Strategy, PR Hubris, Peer-to-Peer, Pop Culture, Public Relations, Reputation Rehabilitation, Social Meda, Social Networking, Viral Marketing, Web 2.0, Web 3.0, Word-of-Mouth, Word-of-Mouth Marketing

I just asked a question via Twitter. And I’ll repeat it here.

Question for social media types…many complain about interference from legal dept. when it comes to social media, especially with UGC…so, are there any conferences, events, seminars, etc. that bring the two groups together to understand one another more?

Not to toot my own horn, but that’s a good question. And it’s one that needs to be answered.

Marketers are essentially in charge of defining, promoting, enhancing, and protecting the brand. Lawyers are essentially in charge of protecting the entity, the business, and, yes, the brand.

I got to thinking about this because social media strategists often, as part of their strategy, enlist, encourage, or allow a brands users to play a role in the branding. I got to thinking of a recent story involving a group of car enthusiasts putting together a picture calendar showing off their cars. They calendars were to be sold on CafePress. But there was some sort of communication screw up and it was halted I believe. Some social media strategists mistakenly blamed the car company.

But then I thought…wait…if the legal department did have reservations in this situation, is that necessarily a bad thing? Think about it….

What if one of the participants of an unsolicited consumer generated media effort has let’s say a problem. Like a police record. I mean, let’s say he’s the type of guy who could get nailed by Chris Hansen of Nightline. You know, a pedophile.

Ridiculous? If you think so, you’re missing the point. The point is that legal department and marketing departments are going to have to understand one another and work together to both reasonably promote and protect the brand through social media. Cutting edge vs. overly cautious won’t do. Lawyer potentially nixing or at least getting in the way of potentially effective programs or frustrated marketing types angrily rolling their eyes at the stupidity and interference of the legal department will only serve to stifle the brand, or, potentially worse, leave it unprotected.

No Comments » Posted on March 2nd, 2008 by Jonathan Trenn

Filed under: Ad Budgets, Ad Buys, Ad Sales, Advertising, Blog Messaging, Blog Policies, Blogger Influence, Blogger Outreach, Blogger Relations, Brand Promotion, Brand Reputation, Branding, Branding Online, New Media Marketing, Online Ads, Online Avertising, Online Branding, Online Communities, SEM, SEM and SEO, SEO, SEO and SEM, Search Engine Marketing, Search Engine Optimization, Search Engine Strategy, YouTube, YouTube Marketing, search

BtoB Online reports that 60.1% of B to B marketers will increase their marketing budgets next year. While that’s more than half, but still shows caution. It’s probable that many are unsure about the direction of the economy.

The good news is that 79.1 percent will be increasing their online budgets for 2008. Of all the methods of marketing, that stand as the highest. What we’re going to be witnessing is companies taking money out of traditional and going online. And we may see a lot of this happening.

Given now that we’re seeing consumer generated goods making their way successfully on the internet through the use of ad units, I’m going to guess that B to B will go that route as well. And a very healthy dose of search. Both should be essential.

I’m wondering though…will we see much devoted to social media. Educational/promo pieces on YouTube, increased blogger engagement, the use of podcasts for current customers. I’m sure this is being done, but more likely in the tech sector. I’m just wondering what other industry cultures will move in that direction.

No Comments » Posted on December 10th, 2007 by Jonathan Trenn

Filed under: Abraham Harrison LLC, Branded Entertainment, Broadcast Advertising, Commercials, Copyright Issue, Intellectual Property, Internet, Internet Strategy, Mainstream Media, Old Media, Online Applications, Online Avertising, Online Brand Promotion, Online Engagement, Online Entertainment, Streaming Video, Television, Television Over IP, Television on Demand, Web Advertising, YouTube, YouTube Marketing

Millions of netizens - including me - have taken a great liking to YouTube. And for good reason. You can find videos of practically anything you want. It’s given us the hilarious, the creative, the intriguing. I’ve learned a lot from watching some old videos and have found scenes of old movies that I loved and wanted to see again.

That being said, NBC’s recent closing of its channel on YouTube and pulling of its videos content show us that YouTube, as an entity, is far from being completely vital to content distribution. When push comes to shove, it is actually expendable. At least, that is, to big media companies that have significant amounts of valuable content.

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3 Comments » Posted on October 23rd, 2007 by Jonathan Trenn

Filed under: Advertisements, Advertising, Affiliate Marketing, Blogger Influence, Blogging, Business 2.0, Enterprise 2.0, Marketing Strategy, New Media Blogs, Online Avertising, Online Brand Protection, Promotional SEO, SEO, Search Engine Optimization, Search Engine Reputation Management, Search Engine Strategy, Web Advertising

Einer der bekanntesten deutschen Unternehmen, der Otto Versand, expandiert nach erfolgter Umstrukturierung weiter und schickt sich an, Deutschlands groesster Online Versand zu werden und in der Gruppe der Major – Player, wie ebay oder Amazon mitzuspielen.

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No Comments » Posted on October 22nd, 2007 by Lasse Manthei

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