I’ll be taking a look at Southwest’s overall response to the report that they had been flying “unairworthy” planes. This controversy relates to missed or overlooked inspections, small or tiny cracks, a thumbs up by a FAA inspector, and a short period of continued flying violations after the problem was identified.

As usual, in cases like this, the story is hard to follow. That always seems to create initial hysteria and then allows to potential offending party to spin the story to their benefit, often leaving out key concepts.

It seems that in 2004, the FAA issued a ruling that all 737 airplanes must be inspected every 4,500 flights. These inspections were primarily concerned about cracking, a condition which that can lead to very dangerous situations.

On March 15, 2007, Southwest let the FAA that it may have allowed 46 planes to exceed that number of flights as decided by the FAA. Southwest then did and internal investigation and found that, yes, those 46 planes did indeed exceed that limit by a total of 59.791 flights. They reported back this information to the FAA on March 19. However, after disclosing this information to the FAA, they continued to fly those planes for four more days to March 23 for an additional 1,451 flights.

At some point within that March 15-23 time period, an FAA official gave Southwest the thumbs up to continue to fly the planes as long as they were quickly inspected. That official, now being disciplined, is supposedly based out of Dallas, which coincidentally, is where Southwest Airlines is headquartered.

For this transgression, the FAA is proposing a $10.2 million fine.

That’s the story as I see it so far. I’ll be examinging their response as time goes on.

Next, I’ll be taking a look at the way they’re corresponding through their blog.

That’s the story as I see it so far.

Let me first reveal that Abraham Harrison LLC, my employer and my company, is an online reputation management company — online reputation protection, promotion, defensive SEO, domain name strategy, and crisis management. That said, I could not be happier because online reputation management is apparently the new black, at least according to Techdirt, Forget Publicists, All The Cool Kids Have Online Reputation Managers:

It’s been well-documented that Google has become something of the mythical permanent record teachers warned you about as kids. There are plenty of stories about people losing jobs or discovering dubious information about dates using Google. A few years back, services popped up claiming that they could scrub your online record clean — though, how successful such services could be was certainly called into question. However, it appears that those services have morphed into a new, somewhat scary, category called online reputation management. While it’s to be expected that corporations might have people monitoring online reputations, it’s quite another thing to have individuals hire firms to do the same thing.

(Tip of the hat for the article to Scott Burns)

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Here’s an amazing statistic:  a full 57% of marketing executives recently responded with the following answer to the question if their firm has a crisis response communication plan:  NO.  What makes it more amazing is that in the same survey, 53% said that their business had experienced a crisis in the past…one that resulted in a loss in sales, a reduction in profits, or negative press.  A majority of that 53% say that the recovery period took a year a more.  Only one-half have trained spokespeople.  And it shouldn’t go unnoticed that there’s an overlap of 4% here of companies that have suffered a crisis in the recent past but have yet to install a plan to address future crises.

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Over the next 13 months, we’re going to have to endure yet another campaign season here in the States. Two primaries and then a long, drawn out general election. One way to deflect these attacks is through defensive SEO. It helps suppress concerted attacks by depressing negative search results while increasing positive ones. And I think it will be vital. Hopefully, others will listen.

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This past Thursday featured what looks to be the first of several “Presidential Candidate Dialogues” jointly hosted by MySpace and MTV. The event, held at the University of New Hampshre, featured former U.S. Sen. John Edwards talking to and taking questions from and audience of up to 300 attenedees, primarily made up of Univesity of New Hampshire Students, MTV viewers, and MySpace users. Read more…