Filed under: Abraham Harrison, Abraham Harrison LLC, Activating Bloggers, Black Hat Marketing, Black Hat PR, Black Hat SEO, Blog Counter-Messaging, Blog Ranking, Blog Search, Blog Search Engines, Blog Strategy, Blogger Effect, Blogger Engagement, Blogger Influence, Blogger Outreach, Blogger Relations, Blogger Support, Brand Ambassador, Brand Intelligence, Brand Protection, Brand Reputation, Citizen Journalism, Competitive Intelligence, Controversial Marketing, Corporate Blogging, Corporate Intelligence, Crisis Management, Defensive SEO, Google PageRank, Google Search, Hearts and Minds, Industry Reputation, Influencers, Influencial Bloggers, Influential Brand Advocates, Influentials, Integrity, Internet Culture, Internet Strategy, Journalism, Managing Conversation, Marketing Language, Media Consultancy, Messaging Online, New Media Strategy, New PR, Newspapers, Old Marketing, Old Media, Old PR, Online Brand Protection, Online Brand Reputation, Online Identity Management, Online Influence, Online Intelligence, Online Media, Online Messaging, Online Outreach, Online PR, Online Participation, Online Public Relations, Online Reputation, Online Reputation Management, Online Strategy, PR Blogging, PR Blogs, PR Hubris, PR Industry, PageRank, Pitching Bloggers, Political Strategy, Pop Culture, Popular Culture, Proactive Support, Propaganda, Propaganda Warfare, Protective SEO, Public Affairs, Public Affairs Blogging, Public Policy Blogs, Public Relations, Public Relations Bloggers, Public Relations Blogs, Public Relations Industry, Real Life, Reputation Management, Reputation Rehabilitation, SEM, SEM and SEO, SEO, SEO and SEM, Search Engine Marketing, Search Engine Optimization, Search Engine Reputation Management, Search Engine Strategy, Search Engines, Search Reputation Management, Self Promotion, Semantic Web, Shameless Self-Promotion, Social Meda, Social News, Social Unrest, Strategic Consulting, Traditional Journalism, Traditional PR, Transparency, Web 2.0, Web Strategy, Word-of-Mouth, YouTube, YouTube Marketing

With the issue of reputation management in the news, I’ve been thinking a lot about the recent discovery that many of the Mattel toys made in China were painted with lead-based paints. This had followed several other unrelated incidents that had previously caused embarrassment to either Mattel or to China.

A company such as Mattel needs to have a proactive online strategy that could meet the negativity head on, to help suppress those damaging rumors that could hurt the company both immediately and permanently. A company needs to understand what is being said about them in online forums, on blogs, and, if necessary, it needs to help blunt and diminish the negativity headed their way.

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No Comments » Posted on October 4th, 2007 by Jonathan Trenn

Filed under: Ad Budgets, Ad Buys, Ad Sales, Advertisements, Advertising, Affiliate Marketing, Attention Marketing, Attention Profiling, Behavioral Targeting, Blog Strategy, Blogads Advertising, Blogger Outreach, Broadcast Advertising, Business 2.0, Circumadvertising, Click-Through-Rate, Commercials, Conversation Marketing, Defensive SEO, Direct Marketing, Extreme Advertising, Extreme Publicity, Google AdSense, Google AdWords, Guerilla Marketing, Mainstream Media, Marketing, Marketing Blogs, Marketing Conversation, Marketing Hubris, Marketing Industry, Marketing Language, Marketing Strategy, Markets are Conversations, New Marketing, New Media, New Media Marketing, New Media Strategy, New PR, New Public Relations, Newspapers, Old Marketing, Old Media, Old PR, Online Access, Online Ads, Online Advertising, Online Advocacy, Online Brand Promotion, Online Brand Protection, Online Brand Reputation, Online Branding, Online Marketing, Online Media, Online Outreach, Online PR, Online Public Relations, Online Strategy, PR Industry, Public Affairs, Public Relations, Public Relations Industry, Social Meda, Social Networking, Social Networks, Social Utilities, Targeted Advertising, Traditional Journalism, Traditional Marketing, Traditional Media, Traditional PR, Viral Advertising, Viral Marketing, Web 2.0, Web 3.0, Web Ads, Web Advertisers, Web Advertising, Web Services, Web Strategy, Word-of-Mouth, Word-of-Mouth Marketing, YouTube Marketing

I asked Kevin to write a blog post (which rocked) based on my assumption that the US is headed towards a recession based on the devaluation of the dollar, the housing market slump, and the war in Iraq. I believe that marketing and advertising online is recession-proof, especially as attention profiling and behavioral targeting strategies improve and ads become customized to each the unique hopes, dreams, needs, wants, and context of users online.

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No Comments » Posted on September 27th, 2007 by Chris Abraham

Filed under: Mainstream Media, New Media, Newspapers, Old Media

Why so newspapers still believe they can coerce readers into buying papers by keeping the most popular content items offline? I found this over at the Fort Lauderdale Sun-Sentinel: “Other familiar print edition features not online at this time include birth announcements, wedding, engagement announcements and comics.”

No Comments » Posted on July 16th, 2007 by Abraham Harrison

Filed under: Citizen Generated Media, Citizen Journalism, Citizen Media, New Media, New Media Strategy, News Aggregation Strategy, News Organization, Newspapers, Norg, Norg Media, Social Meda, Social Networking, Social Networks, Social News

I am amazed by Bronwen, my Twitter friend, who founded PerthNorg. She is teaching me what a Norg is and I want to help her pimp her very important and wonderful meme, Norg… Here is the sort answer as to what a Norg is, “norg is short for news organization. But not the corporate, MSM news organizations we have come to know — this is a new organization run by the people. It’s putting all the new media theories into practice.”

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No Comments » Posted on May 28th, 2007 by Chris Abraham


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