Filed under: Abraham Harrison LLC, MySpace, New Media, Online Video, YouTube, YouTube Marketing

Wow. ComScore is reporting that, in December, more than ten billion online videos were viewed by US users. And they’re saying that around 140 million Americans made these views. That’s about 28% of the population.

Google properties - essentially meaning YouTube - accounted for 32.7% of that figure, followed by a flurry of news oriented sites. Second was Fox Interactive Media which both covers news and host MySpace videos.

Here’s a cut and past from ComScore’s press release:

  • 77.6 million viewers watched 3.2 billion videos on YouTube.com (41.6 videos per viewer).
  • 40.5 million viewers watched 334 million videos on MySpace.com (8.2 videos per viewer).
  • Online viewers watched an average of 3.4 hours (203 minutes) of online video during the month, representing a 34-percent gain since the beginning of 2007.
  • The average online video duration was 2.8 minutes.
  • The average online video viewer consumed 72 videos.

Some of this can be blamed on the writers’ strike that was occurring, but I’m betting that this is showing a continued behavioral shift that’s more geared toward online video watching and less about the demise of television. To be sure, TV doesn’t command the attention it once did, but the greater point here is that online has now become a full force in its own right.

The questions abound for those of us in marketing. What is the best way to use promotional video? What is the best way to integrate advertising? How do media properties monetize this - the viewing habits of 140,000,000+ people?

No Comments » Posted on February 26th, 2008 by Jonathan Trenn

Filed under: 2008 Elections, Abraham Harrison LLC, Cult of Personality, Facebook, Google PageRank, MySpace, Political Blogs, Political Strategy, Polling Data, YouTube

Take a look at the online connection stats of the six remaining presidential candidates:

I got the above graph from a post on the Bivings Report from Hosam el-Aker.

While a lot can be derived from it, I’m going to make a quick observation on Ron Paul’s campaign. As you can see, he’s one of the most visited, connected, and friended online presences of all the candidates. Yet he lags far behind in the polls. Some will then question the power of the internet because of this.

I say that view is shortsighted and mistaken.

I bet that if you gauge they percentage of Ron Paul supporters who are involved with his campaign in some way online, said percentage would be astronomic as compared to the other candidates. The point there is that the other candidates have support both online and offline.

This likely means the demographics of his supporters are both internet savvy but not very influential. And his message, while unique and compelling, doesn’t resonate beyond his base. Digital strategies aren’t going to change that.

So I’d suggest that the Paul situation is not indicative of the power of or the weakness of a candidate, it just merely reflects the way support flows and ebbs in the offline arena as well.

The seemingly out-of-whack stats here are about passionate followers of a unique candidate who has a limited appeal.

No Comments » Posted on February 5th, 2008 by Jonathan Trenn

Filed under: Facebook, MySpace

Well, how ’bout that. Turns out Alexa’s stats are about as useless as you-know-what on a bull.

Techcrunch clues us in.

That was quick.

Thanks to BarbaraKB for pointing this out.

To Lewis: I’m no longer named Alexa. I’m, uh, Jaffe. ; )

1 Comment » Posted on November 26th, 2007 by Jonathan Trenn

Filed under: Abraham Harrison LLC, Facebook, MySpace

This happened earlier than I expected, but in the end it’s no surprise. Facebook is getting more page views and reach than MySpace. While MySpace still has many more registrants, Facebook is obviously more valued by its users. That’s what happens when you get a ton of ads for ring tones and porn friend requests. Here’s the data:

facebookovertake.gif

11 Comments » Posted on November 26th, 2007 by Jonathan Trenn

Filed under: Abraham Harrison, Advertisements, Advertising, Affinity Groups, Affinity Sites, Birds of a Feather, Blog Strategy, Brand Advocacy, Brand Promotion, Branding, Branding Online, Buzz Marketing, Consumer Generated Media, Conversation, Conversation Marketing, Digital Marketing, Facebook, Facebook Apps, Guerilla Marketing, Hearts and Minds, Influencer Identification, Influencers, Influential Brand Advocates, Influentials, Managing Conversation, Marketing, Marketing Blogs, Marketing Conversation, Marketing Industry, Marketing Strategy, Markets are Conversations, MySpace, New Marketing, New Media, New Media Marketing, New Media Strategy, Online Advertising, Online Applications, Online Brand Promotion, Online Branding, Online Communities, Online Community Outreach, Online Conversation, Online Engagement, Online Entertainment, Online Evangelism, Online Influence, Online Marketing, Online Media, Online Messaging, Online Outreach, Online Participation, Online Strategy, Popular Culture, Promotional Blog, Social Meda, Social Networking, Social Networks, Sponsored Blog, Sponsored Blogging, Viral Media, Viral Propagation, Virtual Communities, Web 2.0, Web Advertising, Web Strategy, Widgets and Gadgets, Word-of-Mouth, Word-of-Mouth Marketing

The November 8th edition of The Economist has an article that asks us “Will Facebook, MySpace and other social networking sites transform advertising?”

In truth, the article is poorly written. It asks the wrong question, it’s lazily researched, and it provides little actual theory or empirical evidence to justify the premise they are trying to suppose. Perhaps the reason for this is that The Economist is a general news publication – one that I respect – and that the article was intended for a mainstream readership that’s likely mostly interested in reading about general trends and not deeper analysis. But nevertheless…

Read more…

No Comments » Posted on November 11th, 2007 by Jonathan Trenn

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