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Google hates high-design websites. Google needs plaintext. People hate high-design websites after they get past the wow-factor because high-design websites tend to lead with form over function, confusing people with innovations in design rather than innovations in usability. Graphic designers might be the bane of my existence as a technology strategist and an expert in SEO. PR folks aren’t the only people who don’t get Web2.0.
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10 Comments » Posted on October 2nd, 2007 by Abraham Harrison
I tell my clients to consider keywords and “reader-friendly URLs” when they set up their blogs and choose their Content Management Systems. There are too many “q=243,” “s=298,” and “node/218″ (or in the embarrassing case of Gadgetopia, http://gadgetopia.com/post/5993) urls in the modern blogosphere. Well, you may have called my SEO work “snakeoil,” but I am now vindicated — by Google!
Underscores are now word separators, proclaims Google: This is interesting for a couple reasons. First, because it’s just good to know. Second, because it confirms the value of keywords in the URL, as I’ve questioned in the past. Via CNet and Gadgetopia
No Comments » Posted on July 25th, 2007 by Chris Abraham
When Ted Demopoulos asked, over at Blogging for Business, “I notice that Chris Abraham’s Marketing Conversation seems to have like a hundred [categories], and I like how it’s done, but is it an effective use of screen real estate? It obvious works for him, as do my 18 categories for me,” I responded, “I have to say that I don’t endorse my own strategy. I am a shameless SEO slut and so I have a tendency to focus more on using Categories and Tags as a tool for folksonomy as opposed to what Categories are supposed to be, which is user-navigation, UI, and Taxonomy.”
2 Comments » Posted on June 23rd, 2007 by Chris Abraham
First, never use pronouns. Keyword density is essential to how Google ranks you. Second, use variations on search terms. Read more…
No Comments » Posted on June 11th, 2007 by Chris Abraham
SIPs (Statistically Improbable Phrases), are cool. Why? Because Wired and Benjamin Vershbow think they’re cool. Why else? Because SIPs are echoes of Foucault’s Pendulum. Read more…
No Comments » Posted on May 20th, 2007 by Chris Abraham
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