Congrats to Jonathan Trenn, featured blogger here and Director of the Washington Office of Abraham Harrison, on his guest editorial over on ZDNet, Echo chamber: Social media strategists are talking to themselves
No Comments » Posted on August 22nd, 2008 by Chris Abraham
Most of think of social media through our marketing lens eyes. As we should. That’s likely its greatest use. But the reality is that social media encompasses so much. Or more importantly, it will soon touch on most internal business operations.
That’s why I wrote that latest post. We seem, in our attempts to define it, to be actually inadvertently limiting it. Much of our call-to-change, if implemented, could result in ineffective disjointed efforts that lead to disappointment and even failure.
I just read a great report from Aberdeen Research, Customer 2.0: The Business Implications of Social Media. Aberdeen determined from its research that there were three levels of adoption, Best in Class (20%) are those organizations whose practices are significantly superior to the industry standard, resulting in more successful implementation. Industry Average (50%) are exactly that. Average adaptation, average performance. Laggards (30%) suffer from poor performance because of lower than average adaptation of social media. Both Industry Average and Laggards are divided between companies that are looking to improve their standing and those that are apparently satisfied with their status quo or lack the vision to improve.
From the report I’m garnering several trends that are impacting levels of success… Read more…
No Comments » Posted on August 2nd, 2008 by Jonathan Trenn
I woke up to an amazing article written by Jonathan Trenn, The fallacy of community, and I responded in a comment to a pretty passionate article and a passionate comment string, and here’s what I wrote — and I have expanded the argument below, so it is an expansion:
Gosh, I don’t know what to say here… there are so many different types of communities, many of which can surely be manufactured. What every successful community requires is community leadership. Community leadership can be organic and emergent or they can be hired in the form of online community managers or facilitators. A strong leadership — people who have skin in the game — is more important than a good web application; also, these community leaders are often the main draw to the community and can be the difference between keeping or losing your members when a competitor comes to town.
2 Comments » Posted on July 24th, 2008 by Chris Abraham
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