Filed under: Blogging, Business 2.0, Buzz Marketing, Cult of Personality, Facebook, Influencial Bloggers, Jaiku, PR Hubris, Pownce, Social Engineering, Social Graphs, Social Media Index, Tag Cloud, Tagging, Tags, Twitter

Last night on Twitter, Greg Verdino left the following twit:

“i was trying to explain stumbleupon to my wife and said, “it’s like digg” - she had no idea what i was talking about. reality check people.”

Yep.  A couple of months ago I asked a group of 20 somethings if they had ever heard of Twitter.  All I got was blank stares.

I bet if you took a national survey of people, say, under 60, and asked them if they’ve ever heard of Twitter, Digg, Jiaku, Pownce, Mark Zuckerberg, de.licio.us, Hulu, the social graph, Gawker, BoingBoing, Jason Calacanis, technorati, bacn, or Ning, the overwhelming amount would not have heard of most or even any of the above, they would have no idea what you were talking about and you’d be greeted by blank stares. Read more…

10 Comments » Posted on February 13th, 2008 by Jonathan Trenn

Filed under: Jaiku, Online Participation, Pownce, Reputation Management, Reputation Rehabilitation, Social Graphs, Social Networking, Social Networks, Social News, Social Unrest, Social Utilities, Twitter, Twittergram

Yesterday morning I woke to find that former Pakistani president Prime Minister Benazir Bhutto had been assassinated. Found out on Twitter. Now Twitter didn’t break the story, nor did Twitter give extensive coverage by itself.

But Twitter as a utility showed how it is becoming has become an extremely vital vehicle of the spreading of information. People were sharing news articles, providing links, giving others access to the latest information.

If the internet is a tangled web of computer networks, then Twitter is a tangled web of human relationships and conversations. By the time I write an post this blog entry, news of an event could have reached thousands of people.

Businesses must realize that in the world of Twitter, Pownce, Jaiku, and others rumors, customer complaints, etc. can spread like wildfire. People can read, send, link, point to, blog about, forward, comment on YOU within a matter of a half an hour.

This goes back to the concept of reputation management. It’s a whole new ballgame and I bet most PR firms and departments haven’t a clue. It will take a few disasters for it too sink in.

2 Comments » Posted on December 28th, 2007 by Jonathan Trenn

Filed under: Blogger Activation, Blogger Engagement, Blogger Influence, Blogger Outreach, Blogger Relations, Citizen Generated Media, Election Strategy, Facebook, Facebook Apps, Google, Google Applications, Google Apps, Influencer Identification, Influencers, Influencial Bloggers, Influentials, Internet Strategy, Jaiku, Mainstream Media, Mobile, New Media, New Media Strategy, Online Engagement, Online Influence, Online Outreach, Political Strategy, Pownce, Public Affairs, Public Affairs Blogging, Public Policy Blogs, Social Engineering, Social Graphs, Social Intelligence, Social Meda, Social Network Services, Social Networking, Social Networks, Tumblr, Twitter, Viral Marketing, Viral Propagation, Virtual Communities, Web 2.0

This past Wednesday I attended an excellent forum on Capitol Hill put on by the New Politics Institute. Entitled “Social Networking Tools in Politics”, it featured both excellent speakers and content. The Institute bills itself as a think tank dedicated to helping progressives better understand today’s politics in todays everchaning technology, media, and demographics.

Director Peter Leyden handled the event featuring Facebook Chief Security Officer Chris Kelly, Grassroots.com President and CEO John Hlinko, Cheryl Contee of Flieshman Hillard’s San Francisco office, Change.org’s Ben Rattay, and Simon Rosenberg, head of the New Democratic Network and a founder and officer of NPI.

The crux of the program was part how-to and part what’s-in-store for 2008 and beyond.

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1 Comment » Posted on November 16th, 2007 by Jonathan Trenn

Filed under: Abraham Harrison LLC, Google, Google Apps, Internet Applications, Internet Culture, Jaiku, Microblog, Microblogging, Mobile, Mobile Applications, New Technology, Pownce, Twitter

Yet another digital concept has gone from being brand new and cool to become a substantial business concept that’s actually worth something. Google, continuing on its path of empire-like growth has snapped up Jaiku, one of today’s microblogging platforms that are compatible with both internet and mobile technologies.

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No Comments » Posted on October 10th, 2007 by Jonathan Trenn

Filed under: Ad Buys, Ad Sales, Advertisements, Advertising, Branding Online, Facebook, Facebook Apps, Google, Google AdSense, Google AdWords, Google Search, Internet, Internet Culture, Internet Strategy, Jaiku, Market Data, Market Research, Marketing, Marketing Industry, Marketing Strategy, Media Consultancy, Media Purchases, Microblog, Microblogging, MySpace, New Media, New Media Strategy, Online Ads, Online Advertising, Online Advocacy, Online Avertising, Online Brand Promotion, Online Marketing, Online Strategy, Pownce, SEM, SEM and SEO, SEO, SEO and SEM, Search Engine Marketing, Search Engine Optimization, Search Engine Strategy, Search Engines, Social Meda, Social Networking, Social Networks, Streaming Video, Twitter, Web Ads, Web Advertisers, Web Advertising, Web Applications, Web Strategy, Yahoo!, YouTube, YouTube Marketing

ZenithOptimedia is predicting that the percentage share of online advertising to advertising on a whole will increase from 7.5% in 2007 to 9.5% in 2009. I’m betting it’s going to be higher. And in part for the similar reasons they do.

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No Comments » Posted on October 2nd, 2007 by Jonathan Trenn

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