CHALLENGE: This was a two week, high pressure campaign focused on getting International Medical Corps (IMC) into the final five of the American Express Members Project $2.5 million giveaway competition. 1,190 projects were nominated for participation in the competition, Amex cardholders could vote for their favorite project, and the top five projects receive a portion of the $2.5 million in grant money.
The challenge that Abraham Harrison faced was to take IMC, a relatively low-profile $100MM per year organization that gets all its money from government grants and had essentially no support base among the general public and activate a mass wave of support and votes for the organization - in two weeks.
International Medical Corps is a global, humanitarian, nonprofit dedicated to saving lives and relieving suffering through health care training, relief operations, and development programs.
My team and I have been working with the IMC team for the last three weeks. After the first two weeks, we all were were able to collectively get IMC into the top-5, which was an amazing feat since there were quite a few organizations who were really hot on our heels!
The project? Saving the Lives of Malnourished Children. Now that the Saving the Lives of Malnourished Children project has made the top-5, we’re all pushing for the last 5 days and we need your vote! We’re currently in 4th place, which guarantees $100,000; however, if we are able to secure number 3, International Medical Corps would receive $300,000; then, if we could make it to second, IMC would receive $1,000,000. Making first would mean $1,5 million dollars to help feed hungry and malnourished children worldwide, saving the lives of malnourished children.
If you want to learn more about the project, Saving the Lives of Malnourished Children, feel free to check out the Social Media News Release we created for this campaign. If you wan to learn more about the International Medical Corps, please check out the IMC web site and their about page:
About International Medical Corps
International Medical Corps (IMC) is a global, humanitarian, nonprofit organization dedicated to saving lives and relieving suffering through health care training and relief and development programs.
Established in 1984 by volunteer doctors and nurses, IMC is a private, voluntary, nonpolitical, nonsectarian organization. Its mission is to improve the quality of life through health interventions and related activities that build local capacity in underserved communities worldwide.
By offering training and health care to local populations and medical assistance to people at highest risk, and with the flexibility to respond rapidly to emergency situations, IMC rehabilitates devastated health care systems and helps bring them back to self-reliance.
No Comments » Posted on October 8th, 2008 by Chris Abraham
CHALLENGE: This was a two week, high pressure campaign focused on getting 
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