Filed under: Abraham Harrison LLC, Conversation, Conversation Marketing, Corporate Blog, Corporate Blogging, Corporate Partnering, Corporate Responsibility, Hearts and Minds, Online Brand Promotion, Online Brand Protection, Online Brand Reputation, Online Branding, Online Collaboration, Online Communications, Online Communities, Online Community Outreach, Online Conversation, Online Engagement, Online Evangelism, Online Facilitation, Online Messaging, Online Monitoring, Online Participation, Online Portal, Online Public Relations, Online Reputation, Online Reputation Management, Online Strategy, Online Virtual Communities

Deloitte, along with Beeline Labs and the Society of New Communications Research, has come out with a study showing the current challenges and rewards of today’s online corporate created “communities”. It’s created a decent amount of chatter, which is not surprising considering that this industry is in its nascent stages and everyone is trying to figure it out.

The survey, entitled “2008 Tribalization Survey” gathered information from more than 140 responding organizations in the business to business, business to consumer, and non-profit sectors. Some of the corporate communities have more than 10,000 members; others have less than 100. Those numbers weren’t put into context from what I can see.

I’ve looked around at the commentary on this and have been able to glean a decent amount of info. Much of what I’ve found confirms conventional thought (or at least my thoughts) with the smattering of a few surprises. Read more…

No Comments » Posted on July 22nd, 2008 by Jonathan Trenn

Filed under: Environmentalism, Facebook, Hearts and Minds, Industry Reputation, Influence, Microblogging, MySpace, National Security, New Media Strategy, New PR, Online Communities, Online Community Outreach, Online Evangelism, Online Outreach, Online Participation, PR Tactics, Popular Culture, Propaganda, Propaganda Warfare, Public Affairs, Public Affairs Blogging, Public Relations, Public Space, Social Meda, Social Media Marketing, Social Media News Release, Stealth Marketing, Twitter, Viral Marketing, Viral PR, YouTube, YouTube Marketing, presidential election

T. Boone Picken’s, Texas oil man, 1980’s corporate raider and current manager of BP Capital Management has something new up his sleave. And it features an internet strategy.

In 1997, he shifted his focus to natural gas. and 10 years later, in 2007, on wind energy. He formed Mesa Power LP in west central Texas and is constructing what will likely be the world’s largest wind farm. The project will feature thousands of wind turbines and cost hundreds of millions of dollars. This follows his belief that natural gas remains the best alternative to oil for motor vehicle fuel. That’s why he formed Pickens Fuel Corp eleven years ago.

Now, with $4 a gallon gas prices, he’s funding a public affairs effort to help us cut out oil as a our primary fuel for transportation, substitute it with natural gas, and then substitute the use of gas for other types of energy needs with, you guessed it, wind energy.

Today, he’s launched an online public affairs effort to convince Americans to look to natural gas and wind as proper alternatives. He points out that we currently import 70% of our oil - up from 24% in 1970. What’s new about his effort, is that much of it is bein launched online.

He’s got a YouTube channel.
They’ve got a page on Twitter.
A fan page on Facebook.
And a page on Mypace.

They even have an online community that they’re building.

Pretty neat concept. I’ll be following this campaign to see how effectively they use social media.

No Comments » Posted on July 8th, 2008 by Jonathan Trenn

Filed under: Disruption, Distruptive, Hearts and Minds, Old PR, Propaganda, Propaganda Warfare, Public Relations, Public Relations Bloggers, Public Relations Industry, stock-market

I know that the blogosphere is powerfully influential. How do I know? Well, when a blogger, Paul Kedrosky, a venture capitalist, rages at his fellow venture bloggers to stop blogging all the things going wrong with Wall Street, the stock market, and the general health of the US economy, you know that the health of the market has to do more with a perception of health than with actual healthiness. Either way, check out what Paul Glazowski says in his article Blogger Tells Bloggers To Quit Ranting About Bad Finance:

Read more…

1 Comment » Posted on January 26th, 2008 by Chris Abraham

Filed under: Abraham Harrison, Advertisements, Advertising, Affinity Groups, Affinity Sites, Birds of a Feather, Blog Strategy, Brand Advocacy, Brand Promotion, Branding, Branding Online, Buzz Marketing, Consumer Generated Media, Conversation, Conversation Marketing, Digital Marketing, Facebook, Facebook Apps, Guerilla Marketing, Hearts and Minds, Influencer Identification, Influencers, Influential Brand Advocates, Influentials, Managing Conversation, Marketing, Marketing Blogs, Marketing Conversation, Marketing Industry, Marketing Strategy, Markets are Conversations, MySpace, New Marketing, New Media, New Media Marketing, New Media Strategy, Online Advertising, Online Applications, Online Brand Promotion, Online Branding, Online Communities, Online Community Outreach, Online Conversation, Online Engagement, Online Entertainment, Online Evangelism, Online Influence, Online Marketing, Online Media, Online Messaging, Online Outreach, Online Participation, Online Strategy, Popular Culture, Promotional Blog, Social Meda, Social Networking, Social Networks, Sponsored Blog, Sponsored Blogging, Viral Media, Viral Propagation, Virtual Communities, Web 2.0, Web Advertising, Web Strategy, Widgets and Gadgets, Word-of-Mouth, Word-of-Mouth Marketing

The November 8th edition of The Economist has an article that asks us “Will Facebook, MySpace and other social networking sites transform advertising?”

In truth, the article is poorly written. It asks the wrong question, it’s lazily researched, and it provides little actual theory or empirical evidence to justify the premise they are trying to suppose. Perhaps the reason for this is that The Economist is a general news publication – one that I respect – and that the article was intended for a mainstream readership that’s likely mostly interested in reading about general trends and not deeper analysis. But nevertheless…

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No Comments » Posted on November 11th, 2007 by Jonathan Trenn

Filed under: Abraham Harrison, Abraham Harrison LLC, Activating Bloggers, Black Hat Marketing, Black Hat PR, Black Hat SEO, Blog Counter-Messaging, Blog Ranking, Blog Search, Blog Search Engines, Blog Strategy, Blogger Effect, Blogger Engagement, Blogger Influence, Blogger Outreach, Blogger Relations, Blogger Support, Brand Ambassador, Brand Intelligence, Brand Protection, Brand Reputation, Citizen Journalism, Competitive Intelligence, Controversial Marketing, Corporate Blogging, Corporate Intelligence, Crisis Management, Defensive SEO, Google PageRank, Google Search, Hearts and Minds, Industry Reputation, Influencers, Influencial Bloggers, Influential Brand Advocates, Influentials, Integrity, Internet Culture, Internet Strategy, Journalism, Managing Conversation, Marketing Language, Media Consultancy, Messaging Online, New Media Strategy, New PR, Newspapers, Old Marketing, Old Media, Old PR, Online Brand Protection, Online Brand Reputation, Online Identity Management, Online Influence, Online Intelligence, Online Media, Online Messaging, Online Outreach, Online PR, Online Participation, Online Public Relations, Online Reputation, Online Reputation Management, Online Strategy, PR Blogging, PR Blogs, PR Hubris, PR Industry, PageRank, Pitching Bloggers, Political Strategy, Pop Culture, Popular Culture, Proactive Support, Propaganda, Propaganda Warfare, Protective SEO, Public Affairs, Public Affairs Blogging, Public Policy Blogs, Public Relations, Public Relations Bloggers, Public Relations Blogs, Public Relations Industry, Real Life, Reputation Management, Reputation Rehabilitation, SEM, SEM and SEO, SEO, SEO and SEM, Search Engine Marketing, Search Engine Optimization, Search Engine Reputation Management, Search Engine Strategy, Search Engines, Search Reputation Management, Self Promotion, Semantic Web, Shameless Self-Promotion, Social Meda, Social News, Social Unrest, Strategic Consulting, Traditional Journalism, Traditional PR, Transparency, Web 2.0, Web Strategy, Word-of-Mouth, YouTube, YouTube Marketing

With the issue of reputation management in the news, I’ve been thinking a lot about the recent discovery that many of the Mattel toys made in China were painted with lead-based paints. This had followed several other unrelated incidents that had previously caused embarrassment to either Mattel or to China.

A company such as Mattel needs to have a proactive online strategy that could meet the negativity head on, to help suppress those damaging rumors that could hurt the company both immediately and permanently. A company needs to understand what is being said about them in online forums, on blogs, and, if necessary, it needs to help blunt and diminish the negativity headed their way.

Read more…

No Comments » Posted on October 4th, 2007 by Jonathan Trenn

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