Filed under: Advertising, Advertising Networks, DoubleClick, Google, Google AdSense, Google AdWords, Google Applications, Google Search, Google-DoubleClick, Googleverse

Google is one step closer to turning on a virtual network for “CCTVs” the likes of which London has never seen. Instead of cameras, however, Google will merge with DoubleClick to create the most pervasive panopticon on our personal browsing, clicking, and buying habits. Via News.com

European antitrust regulators on Tuesday approved Google’s $3.1 billion merger with DoubleClick, paving the way for a blockbuster deal in Internet search and publisher-based advertising tools.

Approval by the European Commission, which came without conditions, had largely been expected to occur this week. The Commission’s announcement comes three weeks before its April 2 deadline, in which it had to determine whether to nix the deal.

Privacy groups and many of Google’s rivals, such as Microsoft, were hoping the Commission, as well as U.S. antitrust regulators, would kill the deal. But the Commission’s passage clears the last large regulatory hurdle Google faced in getting the deal done.

No Comments » Posted on March 11th, 2008 by Chris Abraham

Filed under: Black Hat Marketing, Black Hat PR, Black Hat SEO, Google, Google Apps, Google Juice, Google PageRank, Googlebombing, Googleverse, Link Baiting, Link Directories, SEM and SEO, Search Engine Marketing, Search Engine Optimization, Search Engine Strategy, Search Engines, search

If I may quote the Holy Bible, “as I have observed, those who plow evil and those who sow trouble reap it.” So, Mark sent me an email with a link to Google Purges The Payola:

“Search engine marketing consultant and blogger Rand Fishkin recently compiled a list of more than 70 sites with names like LinksFactory.net and DirectoryDump.com, which have been relegated in the past three weeks to the hardly seen back pages of Google’s (nasdaq: GOOG - news - people ) results, even when users search for them by name.” Via Forbes and Andy Beard

So, I have to let you know: don’t mess with Google. I’ll drop it again: Don’t. Mess. With. Google. Got it?

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No Comments » Posted on October 4th, 2007 by Abraham Harrison

Filed under: Abraham Harrison LLC, Application Development, Blog Strategy, Blogosphere, Citizen Generated Media, Citizen Journalism, Consumer Generated Media, Content Management Solution, Content Management System, Defensive SEO, Folksonomy, Google Juice, Google PageRank, Google Search, Googleverse, Graphic Design, Internet Strategy, Interweb, Keyword Density, Link Love, Link Popularity, New Marketing, New Media Strategy, New Technology, Old Media, Old PR, Online Access, Online Copywriting, Online PR, Online Public Relations, Online Reputation, Online Reputation Management, Online Strategy, PR Industry, PageRank, Permalinks, Promotional SEO, Protective SEO, Search Engine Marketing, Search Engine Optimization, Search Engine Reputation Management, Search Engine Strategy, Search Engines, Search Reputation Management, Website Design, search

Google hates high-design websites. Google needs plaintext. People hate high-design websites after they get past the wow-factor because high-design websites tend to lead with form over function, confusing people with innovations in design rather than innovations in usability. Graphic designers might be the bane of my existence as a technology strategist and an expert in SEO. PR folks aren’t the only people who don’t get Web2.0.

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10 Comments » Posted on October 2nd, 2007 by Abraham Harrison

Filed under: Brand, Brand Advocacy, Brand Promotion, Brand Protection, Branding, Branding Online, Google, Googleverse

Google

The latest Economist has the headline “Who’s Afraid of Google?” In this first article, apparently everyone is afraid of Google and all its information it has on “us”. I thought this article was a little harsh ending by calling Google’s slogan, “Don’t be Evil”, “trite”.

But, actually it wasn’t the first article that I wanted to talk about it was the second article, “Inside the Googleplex” because it touches on the corner stone of Google’s power and dominance. Which, is (a) its ability to garner huge amounts of traffic, while (b) providing perceived relevance to both consumer (web user) and advertiser. “Linking” these two up is what Google does best!

First, Google’s share of web searches must remain stable. Thanks to its brand, this looks manageable. Google’s share has steadily increased over the years. It was about 64% in America in July, according to Hitwise. That is almost three times the volume of its nearest rival, Yahoo!. In parts of Europe, India and Latin America, Google’s share is even higher. Only in South Korea, Japan, China, Russia and the Czech Republic does it trail local incumbents.

Brand! Maintaining brand is the most important part - loss of perceived relevance of searches or any other level of trust would definitely have a negative impact on Google, both amongst consumers and advertisers. If Google misuses information that it gathers from search, email, document applications etc, it will hurt - and hurt bad! The depth of the pain will depend on what excatly happens, how it happens and when.

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1 Comment » Posted on September 5th, 2007 by Saul Wainwright

Filed under: Facebook, Google, Googleverse, Social Utilities

Google isn’t seeing it coming. They’re being as myopic as Yahoo! was when Google stole their lunch. In Google’s strive for ubiquitous desktop, it forgot about the stickiness of the Social Network.

“I’m starting to read my massive backlog of feeds, and the theme is clear: Facebook has grabbed the mojo stick from Google. They got Blake Ross and Parakey, for example, and the momentum is building for the company to take the platform mantle. As Fred says, fasten your seat belts.” Via Searchblog

The Facebook strategy is to build a virtual mall and then invite all the brands to set up shop inside, within the design limitations of the mall and according to mall specifications, essentially forcibly co-branding itself along everyone else while realizing that any shop that doesn’t set up shop in the mall will probably go out of business before long because the Facebook Galleria and Mall is where all the people are.

1 Comment » Posted on July 25th, 2007 by Chris Abraham

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