Google’s come up with a great idea. They’ve apparently reached out to several leading political journalists and bloggers to include their shared Google reader feeds on political stories for “Power Readers in Politics”, a service that people can catch what some of their favorite political prognosticators are following.
The service includes the Readers from the McCain and the Obama campaigns. But what I like about it best is that they don’t go after the same standard DC media crowd (that’s if they even know what Google Reader is). Instead, they’ve turned to guys like Patrick Ruffini, one of the founders of The Next Right.
After a while, I’ve gotten sick of the same old go to folks that are nothing more than fallback personalities because assignment editors or producers haven’t bothered to take the time to learn about anyone new. This changes that.
Check it out.
No Comments » Posted on August 19th, 2008 by Jonathan Trenn
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Here’s an amazing statistic: a full 57% of marketing executives recently responded with the following answer to the question if their firm has a crisis response communication plan: NO. What makes it more amazing is that in the same survey, 53% said that their business had experienced a crisis in the past…one that resulted in a loss in sales, a reduction in profits, or negative press. A majority of that 53% say that the recovery period took a year a more. Only one-half have trained spokespeople. And it shouldn’t go unnoticed that there’s an overlap of 4% here of companies that have suffered a crisis in the recent past but have yet to install a plan to address future crises.
Read more…
2 Comments » Posted on October 14th, 2007 by Jonathan Trenn
One of my millstones is feed reading. I track over 1,000 feeds regularly. I also like to share the articles that pique my interest on my publicly-accessible Shared Page using the Share feature in my feed reader of choice, Google Reader; sadly, I can’t do that directly from Google Mobile Reader, which is a bummer since I do most of my reading via my Nokia n800 using Mobile.
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5 Comments » Posted on July 3rd, 2007 by Chris Abraham
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