According to hhavensteincw over at Slashdot, there’s a new Google Bomb campaign to get liberal bloggers to associate John McCain with a number of posts and articles that highlight “ugly” things about the Republican Presidential candidate:

“A liberal blogger has launched a ‘Google bomb’ project aimed at boosting Google search results for nine news articles showing Sen. John McCain in a negative light. The Computerworld article notes: ‘Chris Bowers, managing editor of the progressive blog OpenLeft, is launching the Google bombs by encouraging bloggers to embed Web links to the nine news stories about McCain in their blogs, which helps raise their ranking in Google search results. Bowers is reprising a similar Google bombing effort he undertook in 2006 against 52 different congressional candidates. “Obviously, it is manipulating, but search engines are not public forums and unless you act to use them for your own benefit, your opponent’s information is going to get out there,” Bowers said.’”

Via Slashdot, Computer World, Chris Abraham, and OpenLeft

Penny Crosman wrote a pretty good review of a book I hadn’t heard of,  Web Dragons, by Ian H. Witten, Marco Gori and Teresa Numerico, which seems like a pretty :

‘How do search engines work? Howare PageRanks calculated? WebDragons, by Ian H. Witten, Marco Gori and Teresa Numerico, takes a textbook approach to such questions using historical analogies. “In Oriental folklore, dragons not only enjoy awesome grace and beauty, they are endowed with immense wisdom,” the authors note. “But in the West, they are often portrayed as evil — St. George vanquishes a fearsome dragon.” Search engines, too, are large beasts and have the capacity for wisdom, good and evil.”In addition to celebrating the joy of being able to find stuff on the Web, we want to make you feel uneasy about how everyone has come to rely on search engines so utterly and completely.”‘ –Penny Crosman of Intelligent Enterprise

Check out the article in last Thursday’s Times, Dealing With the Damage From Online Critics, that addresses how to handle consumers who develop a personal vendetta against your company. Well, you could send lawyers but legal cease-and-desists generally just make the customer madder than hell and it isn’t hard to just start yet another attack site.

I hate to say it, sucking less always helps. Start with treating your customers better. Also, be sure to register lots of domain names and work on your online reputation aggressively before it becomes a problem.

Online, the best defense is a good offense and an ounce of online promotion is worth a pound of cure. Here are some great commented-by-me excerpts from the article, Dealing With the Damage From Online Critics, so you can get a gist:

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There aren’t that many things that can turn Google against you. The Internet is a pretty promiscuous and permissive place — it simply has to be! Well, just as a test and while I wasn’t using it, I turned Memes.org into a SPAM blog, a Splog! Why? Well, I was noticing a lot of Splogs popping up everywhere and I wanted to see what Google would do to me. What would happen when one of the most respected sites, Memes.org, turned to the dark side? A total, complete, and comprehensive removal of all pages: banned, shunned, excommunicated! Expulsion!

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I am joining the MyDD and Dailykos campaign to Googlebomb Senator John McCain. Join me, won’t you? McCain, John McCain, Senator John McCain, McCain 2008, oh my! I hate hypocrites.