Filed under: Blogger Engagement, Blogger Gifts, Blogger Influence, Blogger Outreach, Blogger Relations, Culture of Swag, Gift Economy, Gift Giving, Gifting Bloggers, Give Swag, LA Story, Los Angeles, Stevie Wilson, Swag Culture

I just posted an article onto Marketing Conversation called Gifting Bloggers Doesn’t Mean Pushing Swag and within minutes Stevie Wilson of LA-Story wrote the most amazing comment on the culture of swag that is commonplace in Los Angeles, California…

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No Comments » Posted on June 16th, 2008 by Chris Abraham

Filed under: Ad Budgets, Ad Buys, Ad Sales, Advertisements, Advertising, Attention Marketing, Brand Promotion, Branded Entertainment, Branding, Broadcast Advertising, Circumadvertising, Direct Marketing, Gift Economy, Marketing, Marketing Industry, Marketing Strategy, New Media Marketing, New Media Strategy, New Public Relations, Online Ads, Online Advertising, Online Marketing, Online PR

Is the economy heading into a recession? Some will say yes, some will say no, and others are playing it safe with a “maybe” answer. However, what is plain for the eye to see is that advertising spending has definitely taken a plunge. In a study done earlier this month, newspapers suffered the most, losing 5.8% in ad revenue, while TV ad sales also dragged down the market, down 2.4%. However, there was a bright spot– the Internet, with display ad spending up 17.7%. The losses in ad revenue for both newspapers and TV may not seem that significant in the grand scheme of things, but the gains that occurred in Internet ad spending are something to focus on.

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6 Comments » Posted on September 27th, 2007 by Kevin Donlan

Filed under: Asset Distribution, Gesture Economy, Gift Economy, Online Communities, Online Conversation

Why should the online conversation change because of you? Why should online communities care about what you have to offer? Read more…

No Comments » Posted on May 21st, 2007 by Chris Abraham

Filed under: Gesture Economy, Gift Economy

I was just listening to Steve Gillmore talk about the Gesture Economy during is Gnomedex speech and I wanted to know more about the Gesture Economy. I discovered an initial description in GestureBank. Read more…

No Comments » Posted on May 20th, 2007 by Chris Abraham


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