Filed under: Abraham Harrison, Abraham Harrison LLC, Chris Abraham, Firebrand TV, Firebrand.com, Firemedia Partners, firebrand

Firebrand was a client of mine. I got to hang out with Firebrand’s CJ Lauren and tour the Firebrand studios. My CEO, Mark Harrison, and I eagerly watched Firebrand from Berlin — until the house went dark and Firebrand was forced into bankruptcy when all their investors bailed on them — and us! Well, like a Phoenix, Firebrand has risen from the ashes in the form of Firemedia Partners. Good luck, guys!

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No Comments » Posted on June 9th, 2008 by Chris Abraham

Filed under: Advertisements, Advertising, Commercials, Firebrand TV, Firebrand.com, ads

Then, Funny:

Now, Funny, still:

No Comments » Posted on February 21st, 2008 by Chris Abraham

Filed under: Advertisements, Advertising, Commercials, Firebrand TV, Firebrand.com, Foreign Ads, Foreign Commercials, Nudevertising, Sexvertising, Sexy Ads, ads

HOW did an ad from the Association de Producteurs des Fruits—some European fruit concern Americans don’t even care about—get to be the second-most viewed spot on ad rating site Firebrand.com, over tons of way more recognizable American brands? By being the single most sexual ad in the universe. It certainly does make you want strawberries. Full ad after the jump; NSFW within the continental US. Via Gawker and Firebrand

2 Comments » Posted on February 6th, 2008 by Chris Abraham

Filed under: Abraham Harrison, Commercials, Firebrand TV, Firebrand.com, Television, Television Over IP, Television on Demand

We’re getting some responses from our outreach effort for Firebrand. Some are impressive. Some aren’t. Some are downright funny.

Shel Holtz likes the idea a lot. He opines that it isn’t that we don’t like commercials; it’s that we don’t like their inerruptive nature. True. Especially when the commercials suck.

C.C. Chapman thinks the concept of Firebrand is cool, although he’s remaining cautious overall. But he thinks the idea of tying in past Super Bowl games to this year’s Big Game is a great strategy. C.C., being a Granite Stater living in Mass. is staying true to his New England roots and predicting a Patriot blowout. Good man!!

Joanna Pena-Bickley gives us a mention too.

Apparently Paul Chaney did exactly what Chris asked him to do…thanks Paul!!

Steve Hall of Adrants is less kind. He’s trying to gauge when the Firebrand will flicker and go out. That’s odd, because Steve is usually never cynical. A warm and fuzzy guy. ;)

Shari Leventhal, CMO of Firebrand meets Steve head on in the comments section.

And Agency Spy plain hates us. But that’s cool. We don’t know who or she is.

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2 Comments » Posted on January 30th, 2008 by Jonathan Trenn

Filed under: Abraham Harrison, Abraham Harrison LLC, Advertisements, Advertising, Brand, Brand Advocacy, Brand Promotion, Branded Entertainment, Branding, Branding Online, Broadcast Advertising, Commercials, Firebrand TV, Firebrand.com, History of Advertising, History of Marketing, History of PR, Intellectual Property, Internet Culture, Mainstream Media, Marketing, Marketing Conversation, Media Purchases, Messaging Online, Mobile, Networks, New Marketing, New Media, New Media Marketing, New Media Strategy, New Technology, Old Marketing, Old Media, Online Ads, Online Advertising, Online Brand Promotion, Online Branding, Online Facilitation, Online Marketing, Online Media, Online Messaging, Online Pitch, Online Video, Shameless Self-Promotion, Streaming Video, Super Bowl, Super Bowl Ads, Super Bowl Commercials, TV Advertising, TV over IP, TV-on-Demand, Television, Television Over IP, Traditional Media, Traditional PR, Video Over IP, Viral Marketing, Viral Media, Web 2.0, Web Ads, Web Advertisers, Web Advertising, Web Applications, Web Apps, Web Strategy





Yeah, I know. You hate commercials. You hate the sudden interruption of your favorite show to see three, four, or five thirty-second poorly created hard-to-differentiate video presentations on a product you don’t like, don’t want, don’t need, or don’t use.

Me too.

You want to get back to the show, the game, the newscast. See the bad guy get his ass nailed, the final two minutes of the tight game, or news on the latest scoop on the election cycle. The last thing you want to see is a series of presentations about pills that can make you pee better, a car that supposedly makes you cool, and a law firm that chases ambulances.

Me too.

But every once and a while, you’ll watch something that will catch your eye. It will make you laugh. Chuckle inside. You’ll be able to relate to it. Or you’ll be impressed because it’s impressive, not because the commercial is trying to pretend that it’s impressive with itself. Or you’ll think, shit, how did they do that?

Me too.

If that’s what happens, then that’s a commercial that will likely end up on Firebrand.

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No Comments » Posted on January 30th, 2008 by Jonathan Trenn

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