Filed under: Abraham Harrison, Abraham Harrison LLC, Abraham Harrison Staff, Facebook, Facebook Application, Facebook Apps, Facebook Beacon, Facebook Contest, Facebook Game, Facebook Social Ads, Life Changing Box, LifeChangingBox, Lowe New York, Lowe Worldwide

Can a “Life Changing Box” change your life? In this case it can! I am currently working on a project for an unnamed client (soon to be revealed) called “Life Changing Box.”

Life Changing Box is a very interesting concept - there are two parts - the teaser site and the Facebook game/application.

The teaser site, http://www.lifechangingbox.com/ is set up to allow people to guess what is inside the box. My daughter is very impressed with the box and actually just came and asked me if we can play guess what’s in the box. If you guess correctly (and there are lots of keywords which will work), the box does a cool animation. Try TV, Solar, Baseball, Japan, air. The object of the teaser site is to intrigue you to figure out who the client is and what the prizes are for the Facebook game.

The Facebook portion of this campaign is believed to be a first of it’s kind game/application for Facebook with real prizes. So the basics of the game are you install the LCB application onto your FB profile.

Then everyday (it only lasts a month) you click the “touch to play” on your profile then it will take you to a page where 10 random people are “holding” a box. These people have already touched a box and it’s jumped to them. You get 24 touches in a day to touch the boxes that people are currently holding. The boxes only stay on a person for a random amount of time (30 minutes to hours) and you want the box to jump to you, because when it opens you win whatever prize is inside. It’s kind of like hot potato or musical chairs except you want the potato or music to stop on you. The boxes have some amazing prizes in them and your chances of winning are pretty darn good. The other cool thing is whoever you invite to play- if it opens for them - then you win the prize and they win the prize. So you really want to invite as many friends to play as you can to increase your chances of winning.

I wish I was eligible for some of these prizes :). I am allowed to play, however, if I or anyone working on the campaign wins the prize, money of the prize value will be donated to charity.

No Comments » Posted on June 17th, 2008 by Daniel Krueger

Filed under: Abraham Harrison, Abraham Harrison LLC, Chris Abraham, Extreme Publicity, Facebook, Facebook Application, Facebook Apps, Facebook Contest, Facebook Game, Facebook Social Ads, Life Changing Box, LifeChangingBox, LiveChangingBox.com, Lowe New York, Lowe Worldwide, Viral Marketing, Viral PR, Word-of-Mouth, Word-of-Mouth Marketing

One great thing about owning a Social Media PR firm is that I get to do cool stuff. Another great thing is that I can bogart some of the stuff. Well, I am number-one box of the Life Changing Box, which you can see over on my Facebook Profile! (Please feel free to add me) I will be holding onto the box for a full eight hours today, so feel free to “touch my box.” You know you want to — and you don’t have to go “through” me — feel free to just join up yourself directly! I have a feeling that you can add the app to your Facebook Pages as well — check it out! Via Chris Abraham.

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No Comments » Posted on June 12th, 2008 by Chris Abraham

Filed under: Facebook, Facebook Application, Facebook Apps, Facebook Beacon, Facebook Social Ads, Online Privacy, Social Meda, Social Networking, Social Networks

Last fall I was hit by the double whammy of hearing about the Facebook Beacon drama while at the same time having my Facebook experience being turned into getting bitten by Werewolves, being asked to join mundane groups, and then noticing absolutely no activity on those groups that I was actually eager to join. The allure of Facebook wore off as easily as it had captured me.

That’s because, at least in my opinion, the creators of Facebook, didn’t make the right adjustments in what would best be described as user experience as they perhaps should have. Perhaps that would have been to difficult to accomplish, but I do think it had an overall negative effect.

And the whole Beacon thing infuriated me. Who the hell was Facebook - and their retail partners - to jointly decide they would let my friends on Facebook know what I just purchased?

Now with MyDataIsMyData around, and with the fact I’m both using and meeting others for business purposes, Facebook is making a comeback. I’ll never trust it, and I’ll use it more judiciously, it’s finally back on my radar.

No Comments » Posted on April 19th, 2008 by Jonathan Trenn

Filed under: 3rd Party Apps, Abraham Harrison, Abraham Harrison LLC, Abraham Harrison Staff, Facebook, Facebook Application, Facebook Apps, Facebook Beacon, Facebook Social Ads, Flugpo, Flugpo.com, Online Privacy, Privacy

Last fall, when the calamities of Facebook’s Beacon program became public, I was pissed. The fact that Beacon partners would capture and then share with Facebook an individual’s personal, private purchases and make them public without the individual’s prior knowledge let alone consent was one of the most egregious forms of legal online privacy violations that I had ever heard of. While they have improved their privacy options, Facebook still pulled a fast one. Instead of asking for permission first, they went right ahead and committed a foul and then apologized…and only moved a quarter of the way back in the correct direction.

Well, with any luck, they’ve been moved back a little further. Thanks to MyDataIsMyData.org and our client Flugpo.com, and, frankly, the folks here at Abraham Harrison, a new plug is being developed - it’s in beta phase right now - to combat the intrusiveness of Beacon.

Here’s a link for more information.

The plug-in is free and it is essentially a “Beacon cookie deleter” that gives people all sorts of options (I love that word) as to what to delete. Facebook cookies, Facebook Beacon partner’s cookies, or any other type of cookie for that matter. It will also notify you when you make a visit to a Beacon partner. That’s important, because what we don’t know may come back to hurt us.

This free plug-in (found at MyDataIsMyData.org)is a toolbar that will allow users several different options to monitor and delete cookies, offline content, and track visits to Facebook Beacon collaborator companies. Once downloaded, the toolbar allows users to decide how often he or she would like certain cookies deleted. The user can choose to delete Facebook cookies and Facebook Beacon collaborator companies’ cookies. It also includes the option to delete all cookies at once or none at all.

Flugpo. an Abraham Harrison client, is an online social network in itself. It describes itself as a cross between MySpace and CraigsList. It features user profiles, yet it has a significant “classified” capability where people can buy and sell things or list jobs.

Mashable wrote up a piece about it yesterday.:

While there are already a number of privacy options inserted into Facebook, and even more services out there that will rid you of cookie problems all together, Facebook Beacon’s mainstream press presence in itself may help My Data is My Data gain a good amount of users based on principle alone.

As did TechCrunch:

The MyDataIsMyData plug-in notifies users via their browser toolbar when Facebook or one of Beacon’s participating affiliates creates or accesses these cookies. The plug-in can automatically delete these cookies at regular intervals, and also allows for users to individually select which (if any) sites will still function with Beacon. Finally, the toolbar will feature a constantly-updated list of sites that participate in Beacon, allowing users to boycott them, should they choose to do so. MyDataIsMyData will soon be available for Internet Exporer, and plans to expand to offer functionality for both Firefox and Macintosh-based browsers.

If you think this isn’t needed, I’ll come back and say that the MyDataisMyData plugin gives people more control…a very good thing. And if there are other options out there that may do some things similar, who is to say that another option is not needed? Let the virtual marketplace decide.

Suddenly, I’m not as pissed as I used to be about Facebook Beacon.

TechCrunch

1 Comment » Posted on April 11th, 2008 by Jonathan Trenn

Filed under: Abraham Harrison LLC, Ad Budgets, Ad Buys, Ad Sales, Advertising, Brand Promotion, Branding, Branding Online, Broadcast Advertising, Broadcast Radio, Business 2.0, Facebook Beacon, Facebook Social Ads, Internet, Marketing, New Media, New Media Marketing, New Media Strategy, New PR, New Public Relations, Old Media, Online Ads, Online Advertising, Online Brand Promotion, Online Branding, Online Marketing, Social Meda, TV Advertising, Web 2.0, Web 3.0, Web Ads, Web Advertisers, Web Advertising, Web Strategy, Website Design

Two articles caught my eye earlier this week.

One was an AdAge article entitled “So Much for Engagement; Buys Are Still Based on Eyes”. It talked about a recent study by Advertiser Perceptions. Marketers and media buyers are looking to spend more and more dollars online. That’s because their first and foremost metric is reach - and that’s were people are going today. Online. But they see it more as a results oriented medium and are not doing it for engagement purposes as they don’t perceive that the online is good for engagement. This study was based on a survey of 2047 marketers and their media buyers.

The second one was a press release of a report put out by the Chief Marketing Officer (CMO) Council. It described how measurable ROI is becoming an increasingly important factor for marketers as they transform dollars online. Accountabilty is of prime importance as marketers look to measure the value of the programs they’ve created and the investments they’ve made. A result of this trend in 2007 was the relative high turnover of the agencies used - ad, web design, and PR - to carry out these programs. The reasons for the severing of relationships was often tied into “lack of innovation” and “no value-added thinking”. Hmm…

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5 Comments » Posted on January 18th, 2008 by Jonathan Trenn


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