Filed under:
Abraham Harrison,
Abraham Harrison LLC,
Chris Abraham,
Extreme Publicity,
Facebook,
Facebook Application,
Facebook Apps,
Facebook Contest,
Facebook Game,
Facebook Social Ads,
Life Changing Box,
LifeChangingBox,
LiveChangingBox.com,
Lowe New York,
Lowe Worldwide,
Viral Marketing,
Viral PR,
Word-of-Mouth,
Word-of-Mouth Marketing
One great thing about owning a Social Media PR firm is that I get to do cool stuff. Another great thing is that I can bogart some of the stuff. Well, I am number-one box of the Life Changing Box, which you can see over on my Facebook Profile! (Please feel free to add me) I will be holding onto the box for a full eight hours today, so feel free to “touch my box.” You know you want to — and you don’t have to go “through” me — feel free to just join up yourself directly! I have a feeling that you can add the app to your Facebook Pages as well — check it out! Via Chris Abraham.
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No Comments » Posted on June 12th, 2008 by Chris Abraham
I am a neophyte user of most social online networks, however facebook is the tried and true version that those in my generation were peer pressured into using while in college. Now of course, we are addicts. I have noticed that each time I log on I am invited to use a new “application” which I must download. Mediaweek has recently reported that companies, specifically CondéNet in this case, are using Facebook applications to engage users and point them to flagship sites and key advertisers.
For example, earlier this year CondéNet bought the independently-produced “What Are You Wearing?” app, which allows users to share what they’re wearing with others. The application already boasts 90,000 users, giving CondéNet a mass audience for branding. They place ads from Guess, a major sponsor with the network, on the application in order to entice the virtual vanity of users. Apparently, and perhaps to the chagrin of the user who is bombarded by various “applications”, this has yielded quicker and better results than widgets and tools developed in house.
1 Comment » Posted on October 22nd, 2007 by Chessia Kelley
Filed under:
Ad Budgets,
Ad Buys,
Ad Sales,
Advertisements,
Advertising,
Affiliate Marketing,
Attention Marketing,
Attention Profiling,
Behavioral Targeting,
Blog Strategy,
Blogads Advertising,
Blogger Outreach,
Broadcast Advertising,
Business 2.0,
Circumadvertising,
Click-Through-Rate,
Commercials,
Conversation Marketing,
Defensive SEO,
Direct Marketing,
Extreme Advertising,
Extreme Publicity,
Google AdSense,
Google AdWords,
Guerilla Marketing,
Mainstream Media,
Marketing,
Marketing Blogs,
Marketing Conversation,
Marketing Hubris,
Marketing Industry,
Marketing Language,
Marketing Strategy,
Markets are Conversations,
New Marketing,
New Media,
New Media Marketing,
New Media Strategy,
New PR,
New Public Relations,
Newspapers,
Old Marketing,
Old Media,
Old PR,
Online Access,
Online Ads,
Online Advertising,
Online Advocacy,
Online Brand Promotion,
Online Brand Protection,
Online Brand Reputation,
Online Branding,
Online Marketing,
Online Media,
Online Outreach,
Online PR,
Online Public Relations,
Online Strategy,
PR Industry,
Public Affairs,
Public Relations,
Public Relations Industry,
Social Meda,
Social Networking,
Social Networks,
Social Utilities,
Targeted Advertising,
Traditional Journalism,
Traditional Marketing,
Traditional Media,
Traditional PR,
Viral Advertising,
Viral Marketing,
Web 2.0,
Web 3.0,
Web Ads,
Web Advertisers,
Web Advertising,
Web Services,
Web Strategy,
Word-of-Mouth,
Word-of-Mouth Marketing,
YouTube Marketing
I asked Kevin to write a blog post (which rocked) based on my assumption that the US is headed towards a recession based on the devaluation of the dollar, the housing market slump, and the war in Iraq. I believe that marketing and advertising online is recession-proof, especially as attention profiling and behavioral targeting strategies improve and ads become customized to each the unique hopes, dreams, needs, wants, and context of users online.
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No Comments » Posted on September 27th, 2007 by Chris Abraham
“When it comes to leveraging user generated content and social media, should we reveal ourselves or hide in plain site? The new rules of transparency afford us both options. Sometimes good publicity entails anonymity – lest we reveal the man behind the curtain. And sometimes it is the man behind the curtain, the inside story, that we want to highlight.” Via Bernaise Source
Oh, come on! Anything and everything is game in modern PR and marketing. Seriously. While “real” and “fake” and “serious” and “entertaining” are all meaningless in new PR, steering away from from full transparency (and transparency is different than disclosure) always results in severe blowback. If you want to avoid 90% of all blowback, just be transparent.
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3 Comments » Posted on July 26th, 2007 by Chris Abraham
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