I am a neophyte user of most social online networks, however facebook is the tried and true version that those in my generation were peer pressured into using while in college. Now of course, we are addicts. I have noticed that each time I log on I am invited to use a new “application” which I must download. Mediaweek has recently reported that companies, specifically CondéNet in this case, are using Facebook applications to engage users and point them to flagship sites and key advertisers.
For example, earlier this year CondéNet bought the independently-produced “What Are You Wearing?” app, which allows users to share what they’re wearing with others. The application already boasts 90,000 users, giving CondéNet a mass audience for branding. They place ads from Guess, a major sponsor with the network, on the application in order to entice the virtual vanity of users. Apparently, and perhaps to the chagrin of the user who is bombarded by various “applications”, this has yielded quicker and better results than widgets and tools developed in house.
1 Comment » Posted on October 22nd, 2007 by Chessia Kelley
Filed under:
Ad Budgets,
Ad Buys,
Ad Sales,
Advertisements,
Advertising,
Affiliate Marketing,
Attention Marketing,
Attention Profiling,
Behavioral Targeting,
Blog Strategy,
Blogads Advertising,
Blogger Outreach,
Broadcast Advertising,
Business 2.0,
Circumadvertising,
Click-Through-Rate,
Commercials,
Conversation Marketing,
Defensive SEO,
Direct Marketing,
Extreme Advertising,
Extreme Publicity,
Google AdSense,
Google AdWords,
Guerilla Marketing,
Mainstream Media,
Marketing,
Marketing Blogs,
Marketing Conversation,
Marketing Hubris,
Marketing Industry,
Marketing Language,
Marketing Strategy,
Markets are Conversations,
New Marketing,
New Media,
New Media Marketing,
New Media Strategy,
New PR,
New Public Relations,
Newspapers,
Old Marketing,
Old Media,
Old PR,
Online Access,
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Online Advertising,
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Online Brand Promotion,
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Online Brand Reputation,
Online Branding,
Online Marketing,
Online Media,
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PR Industry,
Public Affairs,
Public Relations,
Public Relations Industry,
Social Meda,
Social Networking,
Social Networks,
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Targeted Advertising,
Traditional Journalism,
Traditional Marketing,
Traditional Media,
Traditional PR,
Viral Advertising,
Viral Marketing,
Web 2.0,
Web 3.0,
Web Ads,
Web Advertisers,
Web Advertising,
Web Services,
Web Strategy,
Word-of-Mouth,
Word-of-Mouth Marketing,
YouTube Marketing
I asked Kevin to write a blog post (which rocked) based on my assumption that the US is headed towards a recession based on the devaluation of the dollar, the housing market slump, and the war in Iraq. I believe that marketing and advertising online is recession-proof, especially as attention profiling and behavioral targeting strategies improve and ads become customized to each the unique hopes, dreams, needs, wants, and context of users online.
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No Comments » Posted on September 27th, 2007 by Chris Abraham
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