T. Boone Picken’s, Texas oil man, 1980’s corporate raider and current manager of BP Capital Management has something new up his sleave. And it features an internet strategy.
In 1997, he shifted his focus to natural gas. and 10 years later, in 2007, on wind energy. He formed Mesa Power LP in west central Texas and is constructing what will likely be the world’s largest wind farm. The project will feature thousands of wind turbines and cost hundreds of millions of dollars. This follows his belief that natural gas remains the best alternative to oil for motor vehicle fuel. That’s why he formed Pickens Fuel Corp eleven years ago.
Now, with $4 a gallon gas prices, he’s funding a public affairs effort to help us cut out oil as a our primary fuel for transportation, substitute it with natural gas, and then substitute the use of gas for other types of energy needs with, you guessed it, wind energy.
Today, he’s launched an online public affairs effort to convince Americans to look to natural gas and wind as proper alternatives. He points out that we currently import 70% of our oil - up from 24% in 1970. What’s new about his effort, is that much of it is bein launched online.
He’s got a YouTube channel.
They’ve got a page on Twitter.
A fan page on Facebook.
And a page on Mypace.
They even have an online community that they’re building.
Pretty neat concept. I’ll be following this campaign to see how effectively they use social media.
No Comments » Posted on July 8th, 2008 by Jonathan Trenn
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