I recently got to thinking about the article Chip Griffin wrote last month in MediaBistro. It was called “Throwing Out the Social Media Rulebook” and it created quite a stir. Some even got a little hostile.

I agree with all he wrote in that some in this open environment are creating certain rules suddenly come about that many say we must adhere to. Often by the most strident voices. But some of those same voices, while strident, make sense.

One of Chip’s points caught my eye. Actually they all did, but this one in particular:

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