Filed under: Abraham Harrison, Abraham Harrison LLC, Abraham Harrison Staff, Activating Bloggers, Blog Messaging, Blog Strategy, Blogger Activation, Blogger Code of Conduct, Blogger Engagement, Blogger Ethics, Blogger Gifts, Blogger Influence, Blogger Outreach, Blogger Relations, Blogger Response, Blogger Service, Brand Advocacy, Brand Ambassador, Brand Promotion, Brand Reputation, Branding, Chris Abraham, Circumadvertising, Direct Email, Direct Marketing, Email Marketing, Email Outreach, Gift Giving, Gifting Bloggers, Give Swag, New Marketing, New Media Marketing, New Media Strategy, Norman Birnbach, Online Advertising, Online Advocacy, Online Brand Promotion, Online Branding, Online Communications, Online Community Outreach, Online Engagement, Online Entertainment, Online Evangelism, Online Influence, Online Marketing, Online Media, Online Messaging, Online Outreach, Online PR, Online Pitch, Online Public Relations, PR Back Talk, PR Blogging, PR Blogs, PR Ethics, PR Hubris, PR Industry, PR Pitching, Pitching Bloggers, Pitching New Media, Pitching Social Media, Pushing Swag

This morning, Norman Birnbach wrote an article wherein he suggests that I emphasize giving swag:

One of his tips is to “Give swag” — a point that Chris Abraham emphasized in a recent interview. The reason is that blogging is often a second career and there are few perks so swag can make a difference to get bloggers to respond.

He is not wrong, but I think I need to clarify my definition of “gift-giving.” I don’t emphasize giving away swag, necessarily — what I do emphasize is gifting — and giving ’til it hurts, “What a gift needs to be is super-valuable to the recipient — the value of a gift is based on perception.”

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2 Comments » Posted on June 16th, 2008 by Chris Abraham

Filed under: Abraham Harrison, Abraham Harrison LLC, Abraham Harrison Staff, Activating Bloggers, Ad Budgets, Advertising, Andy Sernovitz, Asset Distribution, Blog Messaging, Blog Strategy, Blogger Engagement, Blogger Influence, Blogger Outreach, Blogger Relations, Blogger Response, Brand Advocacy, Brand Ambassador, Brand Promotion, Branding, Branding Online, Consumer Generated Media, Conversation Marketing, Crisis Management, Direct Marketing, I Will Not Be Broken, Influencer Identification, Influencers, Influencial Bloggers, Internet Strategy, Jerry White, Marketing Conversation, New Marketing, Online Advertising, Online Advocacy, Online Avertising, Online Brand Promotion, Online Branding, Online Communications, Online Conversation, Online Influence, Online Marketing, Online Messaging, Online Outreach, Online Public Relations, Promotional Strategy, Public Relations

Andy Sernovitz’s blog’s name says it all, and definitely reflects my response to reading this: Damn, I Wish I’d Thought of That!, especially in his post Instant Word of Mouth for Restaurants. From our experience doing blogger outreach and blogger gift-giving, this is on-the-money advice you should all consider (Via Chris Abraham — Because the Medium is the Message):

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No Comments » Posted on June 3rd, 2008 by Chris Abraham

Filed under: Ad Budgets, Ad Buys, Ad Sales, Advertising, Blog Strategy, Brand Promotion, Branding, Branding Online, Conversation, Conversation Marketing, Corporate Blogging, Customer Service, Customer Supprt, Direct Mail, Direct Marketing, Google AdSense, Google AdWords, Google Apps, Internet, Internet Culture, Internet Strategy, Market Research, Marketing, Marketing Blogs, Marketing Conversation, Marketing Industry, Marketing Strategy, Markets are Conversations, New Marketing, New Media, New Media Blogs, New Media Marketing, New Media Strategy, New PR, New Public Relations, New Technology, Old Marketing, Online Ads, Online Advertising, Online Applications, Online Brand Promotion, Online Branding, Online Collaboration, Online Communities, Online Community Outreach, Online Conversation, Online Engagement, Online Evangelism, Online Marketing, Online Media, Online Messaging, Online Participation, Online Strategy, PageRank, Podcasting, Promotional SEO, Promotional Strategy, Public Relations, Real Life, Relationship Marketing, SEM, SEM and SEO, SEO, SEO and SEM, Search Engine Marketing, Search Engine Optimization, Search Engine Strategy, Social Meda, Sponsored Blog, Sponsored Content, Strategic Consulting, Traditional Marketing, Virtual Communities, Web 2.0, Web 3.0, Web Ads, Web Advertisers, Web Advertising, Web Applications, Web Metrics, Web Strategy, Website Design

McKinsey posted a report on the results of a survey they recently took of marketing executives. It’s called How Companies are Marketing Online. The report may not have earth shattering findings, but it does offer some key insights into the future if you read between the lines.Three things stood out in my opinion. Read more…

3 Comments » Posted on October 8th, 2007 by Jonathan Trenn

Filed under: Ad Budgets, Ad Buys, Ad Sales, Advertisements, Advertising, Affiliate Marketing, Attention Marketing, Attention Profiling, Behavioral Targeting, Blog Strategy, Blogads Advertising, Blogger Outreach, Broadcast Advertising, Business 2.0, Circumadvertising, Click-Through-Rate, Commercials, Conversation Marketing, Defensive SEO, Direct Marketing, Extreme Advertising, Extreme Publicity, Google AdSense, Google AdWords, Guerilla Marketing, Mainstream Media, Marketing, Marketing Blogs, Marketing Conversation, Marketing Hubris, Marketing Industry, Marketing Language, Marketing Strategy, Markets are Conversations, New Marketing, New Media, New Media Marketing, New Media Strategy, New PR, New Public Relations, Newspapers, Old Marketing, Old Media, Old PR, Online Access, Online Ads, Online Advertising, Online Advocacy, Online Brand Promotion, Online Brand Protection, Online Brand Reputation, Online Branding, Online Marketing, Online Media, Online Outreach, Online PR, Online Public Relations, Online Strategy, PR Industry, Public Affairs, Public Relations, Public Relations Industry, Social Meda, Social Networking, Social Networks, Social Utilities, Targeted Advertising, Traditional Journalism, Traditional Marketing, Traditional Media, Traditional PR, Viral Advertising, Viral Marketing, Web 2.0, Web 3.0, Web Ads, Web Advertisers, Web Advertising, Web Services, Web Strategy, Word-of-Mouth, Word-of-Mouth Marketing, YouTube Marketing

I asked Kevin to write a blog post (which rocked) based on my assumption that the US is headed towards a recession based on the devaluation of the dollar, the housing market slump, and the war in Iraq. I believe that marketing and advertising online is recession-proof, especially as attention profiling and behavioral targeting strategies improve and ads become customized to each the unique hopes, dreams, needs, wants, and context of users online.

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No Comments » Posted on September 27th, 2007 by Chris Abraham

Filed under: Ad Budgets, Ad Buys, Ad Sales, Advertisements, Advertising, Attention Marketing, Brand Promotion, Branded Entertainment, Branding, Broadcast Advertising, Circumadvertising, Direct Marketing, Gift Economy, Marketing, Marketing Industry, Marketing Strategy, New Media Marketing, New Media Strategy, New Public Relations, Online Ads, Online Advertising, Online Marketing, Online PR

Is the economy heading into a recession? Some will say yes, some will say no, and others are playing it safe with a “maybe” answer. However, what is plain for the eye to see is that advertising spending has definitely taken a plunge. In a study done earlier this month, newspapers suffered the most, losing 5.8% in ad revenue, while TV ad sales also dragged down the market, down 2.4%. However, there was a bright spot– the Internet, with display ad spending up 17.7%. The losses in ad revenue for both newspapers and TV may not seem that significant in the grand scheme of things, but the gains that occurred in Internet ad spending are something to focus on.

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6 Comments » Posted on September 27th, 2007 by Kevin Donlan

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