McKinsey posted a report on the results of a survey they recently took of marketing executives. It’s called How Companies are Marketing Online. The report may not have earth shattering findings, but it does offer some key insights into the future if you read between the lines.Three things stood out in my opinion. Read more…

The awful truth, proved again and again, is that “junk mail” and other direct mail and email campaigns still generate the best return on investment (ROI) no matter how much people complain, cry foul, or piss and moan.

“Direct mail and email generated the best return on investment among media channels in 2006, according to respondents.” Via MarketingVOX

Admit it: you respond to direct mail, don’t you?