Filed under:
Abraham Harrison,
Abraham Harrison LLC,
Abraham Harrison Staff,
Blowback,
Brand Advocacy,
Brand Promotion,
Brand Protection,
Brand Reputation,
Competitive Intelligence,
Domain Name Strategy,
Online Advocacy,
Online Attack,
Online Brand Promotion,
Online Brand Protection,
Online Brand Reputation,
Online Branding,
Online Communications,
Online Crisis Management,
Online Identity Management,
Online Monitoring,
Online PR,
Online Reputation,
Online Reputation Management,
Reputation Management,
Reputation Rehabilitation
Let me first reveal that Abraham Harrison LLC, my employer and my company, is an online reputation management company — online reputation protection, promotion, defensive SEO, domain name strategy, and crisis management. That said, I could not be happier because online reputation management is apparently the new black, at least according to Techdirt, Forget Publicists, All The Cool Kids Have Online Reputation Managers:
It’s been well-documented that Google has become something of the mythical permanent record teachers warned you about as kids. There are plenty of stories about people losing jobs or discovering dubious information about dates using Google. A few years back, services popped up claiming that they could scrub your online record clean — though, how successful such services could be was certainly called into question. However, it appears that those services have morphed into a new, somewhat scary, category called online reputation management. While it’s to be expected that corporations might have people monitoring online reputations, it’s quite another thing to have individuals hire firms to do the same thing.
(Tip of the hat for the article to Scott Burns)
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1 Comment » Posted on February 1st, 2008 by Chris Abraham
Filed under:
Abraham Harrison,
Abraham Harrison LLC,
Authenticity,
Blog Counter-Messaging,
Blogger Influence,
Blogger Outreach,
Brand Intelligence,
Brand Protection,
Brand Reputation,
CRM,
Chris Abraham,
Competitive Intelligence,
Consumer Generated Media,
Controversial Marketing,
Conversation Audit,
Conversation Marketing,
Corporate Blogging,
Corporate Intelligence,
Corporate Responsibility,
Crisis Management,
Customer Ratings,
Customer Reviews,
Customer Service,
Customer Supprt,
Google Reader,
Hate Speech,
Honesty,
How to Blog,
Managing Conversation,
Markets are Conversations,
Media Virus,
Online Attack,
Online Community Outreach,
Online Crisis Management,
Online Engagement,
Online Evangelism,
Online Influence,
Online Intelligence,
Online Messaging,
Online Outreach,
Online Participation,
Online Public Relations,
Online Reputation,
Online Reputation Management,
Online Reviewers,
Online Reviews,
Online Strategy,
Reputation Management,
Reputation Rehabilitation,
SEM,
SEM and SEO,
SEO,
SEO and SEM,
SERM,
Transparency,
Web Strategy,
Word-of-Mouth
Here’s an amazing statistic: a full 57% of marketing executives recently responded with the following answer to the question if their firm has a crisis response communication plan: NO. What makes it more amazing is that in the same survey, 53% said that their business had experienced a crisis in the past…one that resulted in a loss in sales, a reduction in profits, or negative press. A majority of that 53% say that the recovery period took a year a more. Only one-half have trained spokespeople. And it shouldn’t go unnoticed that there’s an overlap of 4% here of companies that have suffered a crisis in the recent past but have yet to install a plan to address future crises.
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2 Comments » Posted on October 14th, 2007 by Jonathan Trenn
Filed under:
Abraham Harrison,
Abraham Harrison LLC,
Activating Bloggers,
Black Hat Marketing,
Black Hat PR,
Black Hat SEO,
Blog Counter-Messaging,
Blog Ranking,
Blog Search,
Blog Search Engines,
Blog Strategy,
Blogger Effect,
Blogger Engagement,
Blogger Influence,
Blogger Outreach,
Blogger Relations,
Blogger Support,
Brand Ambassador,
Brand Intelligence,
Brand Protection,
Brand Reputation,
Citizen Journalism,
Competitive Intelligence,
Controversial Marketing,
Corporate Blogging,
Corporate Intelligence,
Crisis Management,
Defensive SEO,
Google PageRank,
Google Search,
Hearts and Minds,
Industry Reputation,
Influencers,
Influencial Bloggers,
Influential Brand Advocates,
Influentials,
Integrity,
Internet Culture,
Internet Strategy,
Journalism,
Managing Conversation,
Marketing Language,
Media Consultancy,
Messaging Online,
New Media Strategy,
New PR,
Newspapers,
Old Marketing,
Old Media,
Old PR,
Online Brand Protection,
Online Brand Reputation,
Online Identity Management,
Online Influence,
Online Intelligence,
Online Media,
Online Messaging,
Online Outreach,
Online PR,
Online Participation,
Online Public Relations,
Online Reputation,
Online Reputation Management,
Online Strategy,
PR Blogging,
PR Blogs,
PR Hubris,
PR Industry,
PageRank,
Pitching Bloggers,
Political Strategy,
Pop Culture,
Popular Culture,
Proactive Support,
Propaganda,
Propaganda Warfare,
Protective SEO,
Public Affairs,
Public Affairs Blogging,
Public Policy Blogs,
Public Relations,
Public Relations Bloggers,
Public Relations Blogs,
Public Relations Industry,
Real Life,
Reputation Management,
Reputation Rehabilitation,
SEM,
SEM and SEO,
SEO,
SEO and SEM,
Search Engine Marketing,
Search Engine Optimization,
Search Engine Reputation Management,
Search Engine Strategy,
Search Engines,
Search Reputation Management,
Self Promotion,
Semantic Web,
Shameless Self-Promotion,
Social Meda,
Social News,
Social Unrest,
Strategic Consulting,
Traditional Journalism,
Traditional PR,
Transparency,
Web 2.0,
Web Strategy,
Word-of-Mouth,
YouTube,
YouTube Marketing
With the issue of reputation management in the news, I’ve been thinking a lot about the recent discovery that many of the Mattel toys made in China were painted with lead-based paints. This had followed several other unrelated incidents that had previously caused embarrassment to either Mattel or to China.
A company such as Mattel needs to have a proactive online strategy that could meet the negativity head on, to help suppress those damaging rumors that could hurt the company both immediately and permanently. A company needs to understand what is being said about them in online forums, on blogs, and, if necessary, it needs to help blunt and diminish the negativity headed their way.
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No Comments » Posted on October 4th, 2007 by Jonathan Trenn
Filed under:
Abraham Harrison,
Abraham Harrison LLC,
Black Hat PR,
Black Hat SEO,
Blog Counter-Messaging,
Blog Strategy,
Blogger Code of Conduct,
Brand Protection,
Brand Reputation,
Business Intelligence,
Character Blogging,
Chris Abraham,
Competitive Intelligence,
Controversial Marketing,
Corporate Blogging,
Corporate Responsibility,
Crisis Management,
Defensive SEO,
Emergent Pattern,
Emergent Patterns,
Emergent Search,
Emergent Web,
False Flag,
Flogging,
Flogs,
Guerilla Marketing,
Hate Speech,
Hearts and Minds,
Honesty,
Influencers,
Influencial Bloggers,
Messaging Online,
New Media Strategy,
Online Advocacy,
Online Attack,
Online Brand Protection,
Online Brand Reputation,
Online Influence,
Online Intelligence,
Online Reputation,
Online Reputation Management,
Online Strategy,
PR Blogging,
PR Blogs,
PR Hubris,
PR Industry,
Proactive Support,
Propaganda,
Propaganda Warfare,
Protective SEO,
Public Affairs,
Public Affairs Blogging,
Public Policy Blogs,
Public Relations,
Public Relations Blogs,
Real Life,
Reputation Management,
Reputation Rehabilitation,
SEM,
SEM and SEO,
SEO,
SEO and SEM,
Search Engine Marketing,
Search Engine Optimization,
Search Engine Reputation Management,
Search Engine Strategy,
Search Engines,
Search Reputation Management,
Social Meda,
Spycraft,
Strategic Consulting,
Viral Media,
Web 2.0,
Web 3.0,
Web Strategy,
Word-of-Mouth
Over the next 13 months, we’re going to have to endure yet another campaign season here in the States. Two primaries and then a long, drawn out general election. One way to deflect these attacks is through defensive SEO. It helps suppress concerted attacks by depressing negative search results while increasing positive ones. And I think it will be vital. Hopefully, others will listen.
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1 Comment » Posted on October 3rd, 2007 by Jonathan Trenn
The reason why I added ads to the right of Memes.org is not really for the money, because I have no traffic, but because I love to see what ads pop up. Ads about memes, memetics, end times, a final prophecy, reptilians, and all sorts of wonderful stuff. I also like seeing the ads served up here, because they’re generally being served by my competitors! Such perfect business intel. I highly recommend it. Google Adwords ads served via Adsense in order to bait your enemies into the open! Buahahahahaha!
No Comments » Posted on August 8th, 2007 by Abraham Harrison
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