I asked Kevin to write a blog post (which rocked) based on my assumption that the US is headed towards a recession based on the devaluation of the dollar, the housing market slump, and the war in Iraq. I believe that marketing and advertising online is recession-proof, especially as attention profiling and behavioral targeting strategies improve and ads become customized to each the unique hopes, dreams, needs, wants, and context of users online.

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Here are two interesting pieces of news about Facebook, minus the one Zuckerberg lawsuit, the Globe and Mail is about privacy and access restrictions (Facebook’s is good, they say) and the other article on BizReport.com outs Facebook as a shitty place on which to advertise (the click-through-rate is an appalling 0.04%)

“The secret of Facebook’s success, and its future viability, hinges on how the social network site protects privacy, taming the anything-goes intrusiveness of what might as well be known as the World Wild Web.” Via Globe and Mail

“Earlier this year the Valleywag blog reported that media buyers saw Facebook as a truly terrible target . At that time they were experiencing click-through rates of just 0.04 percent.” Via BizReport.com