Children and tweens have become an increasingly attractive audience to marketers as their purchase potential has increased (it seems exponentially) over the past decades. Yes it is true, I will admit to owning more Barbies than any one girl could possible need but I don’t think that the sum of their cost would come anywhere near the price of the iPod hanging out of the pocket of the kid next to me on the subway. Kids can get there parents to shell out dough at an amazing rate (and yes, there are a few teens who actually make the cash they spend).
3 Comments » Posted on October 29th, 2007 by Dani Sevilla
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