Filed under:
Abraham Harrison,
Abraham Harrison LLC,
Activating Bloggers,
Black Hat Marketing,
Black Hat PR,
Black Hat SEO,
Blog Counter-Messaging,
Blog Ranking,
Blog Search,
Blog Search Engines,
Blog Strategy,
Blogger Effect,
Blogger Engagement,
Blogger Influence,
Blogger Outreach,
Blogger Relations,
Blogger Support,
Brand Ambassador,
Brand Intelligence,
Brand Protection,
Brand Reputation,
Citizen Journalism,
Competitive Intelligence,
Controversial Marketing,
Corporate Blogging,
Corporate Intelligence,
Crisis Management,
Defensive SEO,
Google PageRank,
Google Search,
Hearts and Minds,
Industry Reputation,
Influencers,
Influencial Bloggers,
Influential Brand Advocates,
Influentials,
Integrity,
Internet Culture,
Internet Strategy,
Journalism,
Managing Conversation,
Marketing Language,
Media Consultancy,
Messaging Online,
New Media Strategy,
New PR,
Newspapers,
Old Marketing,
Old Media,
Old PR,
Online Brand Protection,
Online Brand Reputation,
Online Identity Management,
Online Influence,
Online Intelligence,
Online Media,
Online Messaging,
Online Outreach,
Online PR,
Online Participation,
Online Public Relations,
Online Reputation,
Online Reputation Management,
Online Strategy,
PR Blogging,
PR Blogs,
PR Hubris,
PR Industry,
PageRank,
Pitching Bloggers,
Political Strategy,
Pop Culture,
Popular Culture,
Proactive Support,
Propaganda,
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Protective SEO,
Public Affairs,
Public Affairs Blogging,
Public Policy Blogs,
Public Relations,
Public Relations Bloggers,
Public Relations Blogs,
Public Relations Industry,
Real Life,
Reputation Management,
Reputation Rehabilitation,
SEM,
SEM and SEO,
SEO,
SEO and SEM,
Search Engine Marketing,
Search Engine Optimization,
Search Engine Reputation Management,
Search Engine Strategy,
Search Engines,
Search Reputation Management,
Self Promotion,
Semantic Web,
Shameless Self-Promotion,
Social Meda,
Social News,
Social Unrest,
Strategic Consulting,
Traditional Journalism,
Traditional PR,
Transparency,
Web 2.0,
Web Strategy,
Word-of-Mouth,
YouTube,
YouTube Marketing
With the issue of reputation management in the news, I’ve been thinking a lot about the recent discovery that many of the Mattel toys made in China were painted with lead-based paints. This had followed several other unrelated incidents that had previously caused embarrassment to either Mattel or to China.
A company such as Mattel needs to have a proactive online strategy that could meet the negativity head on, to help suppress those damaging rumors that could hurt the company both immediately and permanently. A company needs to understand what is being said about them in online forums, on blogs, and, if necessary, it needs to help blunt and diminish the negativity headed their way.
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No Comments » Posted on October 4th, 2007 by Jonathan Trenn
Filed under:
Black Hat Marketing,
Black Hat PR,
Black Hat SEO,
Google,
Google Apps,
Google Juice,
Google PageRank,
Googlebombing,
Googleverse,
Link Baiting,
Link Directories,
SEM and SEO,
Search Engine Marketing,
Search Engine Optimization,
Search Engine Strategy,
Search Engines,
search
If I may quote the Holy Bible, “as I have observed, those who plow evil and those who sow trouble reap it.” So, Mark sent me an email with a link to Google Purges The Payola:
“Search engine marketing consultant and blogger Rand Fishkin recently compiled a list of more than 70 sites with names like LinksFactory.net and DirectoryDump.com, which have been relegated in the past three weeks to the hardly seen back pages of Google’s (nasdaq: GOOG - news - people ) results, even when users search for them by name.” Via Forbes and Andy Beard
So, I have to let you know: don’t mess with Google. I’ll drop it again: Don’t. Mess. With. Google. Got it?
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No Comments » Posted on October 4th, 2007 by Abraham Harrison
Filed under:
Abraham Harrison,
Abraham Harrison LLC,
Black Hat PR,
Black Hat SEO,
Blog Counter-Messaging,
Blog Strategy,
Blogger Code of Conduct,
Brand Protection,
Brand Reputation,
Business Intelligence,
Character Blogging,
Chris Abraham,
Competitive Intelligence,
Controversial Marketing,
Corporate Blogging,
Corporate Responsibility,
Crisis Management,
Defensive SEO,
Emergent Pattern,
Emergent Patterns,
Emergent Search,
Emergent Web,
False Flag,
Flogging,
Flogs,
Guerilla Marketing,
Hate Speech,
Hearts and Minds,
Honesty,
Influencers,
Influencial Bloggers,
Messaging Online,
New Media Strategy,
Online Advocacy,
Online Attack,
Online Brand Protection,
Online Brand Reputation,
Online Influence,
Online Intelligence,
Online Reputation,
Online Reputation Management,
Online Strategy,
PR Blogging,
PR Blogs,
PR Hubris,
PR Industry,
Proactive Support,
Propaganda,
Propaganda Warfare,
Protective SEO,
Public Affairs,
Public Affairs Blogging,
Public Policy Blogs,
Public Relations,
Public Relations Blogs,
Real Life,
Reputation Management,
Reputation Rehabilitation,
SEM,
SEM and SEO,
SEO,
SEO and SEM,
Search Engine Marketing,
Search Engine Optimization,
Search Engine Reputation Management,
Search Engine Strategy,
Search Engines,
Search Reputation Management,
Social Meda,
Spycraft,
Strategic Consulting,
Viral Media,
Web 2.0,
Web 3.0,
Web Strategy,
Word-of-Mouth
Over the next 13 months, we’re going to have to endure yet another campaign season here in the States. Two primaries and then a long, drawn out general election. One way to deflect these attacks is through defensive SEO. It helps suppress concerted attacks by depressing negative search results while increasing positive ones. And I think it will be vital. Hopefully, others will listen.
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1 Comment » Posted on October 3rd, 2007 by Jonathan Trenn
Our very own Jonathan Trenn makes an SEO prediction about the 2008 elections,
“Prediction: We’ll have at least one - but more likely two - scandals over the political season that incorporate black hat marketing.” Via Jonathan Trenn
What do you think? We are all aware of Denial of Service (DoS) attacks, a type of Black Hat SEO, right? Well, there are many more, as well, many of which are described over on Strumpette.
Do you think that black hat SEO tactics will sully the campaign for president?
2 Comments » Posted on August 21st, 2007 by Abraham Harrison
There aren’t that many things that can turn Google against you. The Internet is a pretty promiscuous and permissive place — it simply has to be! Well, just as a test and while I wasn’t using it, I turned Memes.org into a SPAM blog, a Splog! Why? Well, I was noticing a lot of Splogs popping up everywhere and I wanted to see what Google would do to me. What would happen when one of the most respected sites, Memes.org, turned to the dark side? A total, complete, and comprehensive removal of all pages: banned, shunned, excommunicated! Expulsion!
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1 Comment » Posted on August 21st, 2007 by Abraham Harrison
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