Filed under:
Abraham Harrison LLC,
Advertisements,
Advertising,
Attention Data,
Attention Marketing,
Attention Profiling,
Behavioral Targeting,
Facebook,
Facebook Apps,
Facebook Beacon,
SNS,
SNS Marketing,
SNS Strategy,
Social Meda,
Social Network Services,
Social Networking,
Social Networks
I dunno about the rest of you but Facebook certainly took a wrong turn, at the wrong time of year, and is pissing off a lot of people. There are several blog posts on this blog dealing with much of this issue, and there are many more floating around on the web.
I just read two articles: Speaking of Facebook as an underground intranet… and I’m Ready to Bail on Facebook - the New Face of Evil.
Both these articles deal with Beacon and the issues of privacy. You see, this is the funny paradox about the web, and the part that fascinates me on one level, about our reaction to the “loss” of privacy. The internet, by nature is an open system, it is how it thrives and is what makes it so powerful.
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2 Comments » Posted on December 2nd, 2007 by Saul Wainwright
Filed under:
Abraham Harrison LLC,
Advertisements,
Behavioral Targeting,
Blowback,
Brand Promotion,
CRM,
Controversial Marketing,
Corporate Intelligence,
Corporate Partnering,
Corporate Responsibility,
Cult of Personality,
Facebook,
Facebook Apps,
Guerilla Marketing,
Internet Culture,
Internet Strategy,
Legal Issues,
Managing Conversation,
Marketing,
Marketing Conversation,
Marketing Strategy,
Markets are Conversations,
Messaging Online,
New Media,
New Media Marketing,
New Media Strategy,
Online Brand Promotion,
Online Communities,
Online Community Outreach,
Online Conversation,
Online Engagement,
Online Evangelism,
Online Marketing,
Online Messaging,
Online Participation,
Online Privacy,
Online Strategy,
Privacy,
Social Meda,
Usurp Marketing,
Web 2.0,
Web Ads,
Web Advertising,
Web Applications,
Web Apps,
Web Strategy
I keep on trying to legitimize the reasons that Facebook is using to justify their new marketing program, “Facebook Beacon”. But it’s just not happening. It keeps on coming back to user relationships, user privacy, and user benefit. You know, the USER.
If you’re not sure what Beacon is, it’s basically this. Facebook is setting up agreements with online retailers that aren’t part of Facebook to have the retailer directly send information of what people buy on the retailer site to their “friends” on Facebook. The user is first supposed to see a notice on the retail site for which they need to give the thumbs down if they object. So the system is supposed to be opt out. But there’s been some circumstances where the information is just automatically sent without approval or even notification of the buyer. That means the next time you buy a book from Amazon or an item from Overstock.com, the retailer could end up letting your friends know what you bought unless you explicitly stop it.
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18 Comments » Posted on November 24th, 2007 by Jonathan Trenn
Filed under:
Advertising,
Behavioral Targeting,
Circumadvertising,
History of Advertising,
History of Marketing,
History of PR,
Marketing,
Marketing Psychology,
PR Ethics,
Psychoanalysis,
Psychology,
Public Relations,
Sigmund Freud
Filed under:
Ad Budgets,
Ad Buys,
Ad Sales,
Advertisements,
Advertising,
Affiliate Marketing,
Attention Marketing,
Attention Profiling,
Behavioral Targeting,
Blog Strategy,
Blogads Advertising,
Blogger Outreach,
Broadcast Advertising,
Business 2.0,
Circumadvertising,
Click-Through-Rate,
Commercials,
Conversation Marketing,
Defensive SEO,
Direct Marketing,
Extreme Advertising,
Extreme Publicity,
Google AdSense,
Google AdWords,
Guerilla Marketing,
Mainstream Media,
Marketing,
Marketing Blogs,
Marketing Conversation,
Marketing Hubris,
Marketing Industry,
Marketing Language,
Marketing Strategy,
Markets are Conversations,
New Marketing,
New Media,
New Media Marketing,
New Media Strategy,
New PR,
New Public Relations,
Newspapers,
Old Marketing,
Old Media,
Old PR,
Online Access,
Online Ads,
Online Advertising,
Online Advocacy,
Online Brand Promotion,
Online Brand Protection,
Online Brand Reputation,
Online Branding,
Online Marketing,
Online Media,
Online Outreach,
Online PR,
Online Public Relations,
Online Strategy,
PR Industry,
Public Affairs,
Public Relations,
Public Relations Industry,
Social Meda,
Social Networking,
Social Networks,
Social Utilities,
Targeted Advertising,
Traditional Journalism,
Traditional Marketing,
Traditional Media,
Traditional PR,
Viral Advertising,
Viral Marketing,
Web 2.0,
Web 3.0,
Web Ads,
Web Advertisers,
Web Advertising,
Web Services,
Web Strategy,
Word-of-Mouth,
Word-of-Mouth Marketing,
YouTube Marketing
I asked Kevin to write a blog post (which rocked) based on my assumption that the US is headed towards a recession based on the devaluation of the dollar, the housing market slump, and the war in Iraq. I believe that marketing and advertising online is recession-proof, especially as attention profiling and behavioral targeting strategies improve and ads become customized to each the unique hopes, dreams, needs, wants, and context of users online.
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No Comments » Posted on September 27th, 2007 by Chris Abraham
Stan Rapp an 82 year old veteran of direct marketing is teaming up with Halyard Capital to being Engauge a combination of agencies in various fields (New York Times). The company has begun by acquiring Direct Impact from Austin, Texas and Ten United based in Columbus, Ohio. Through more acquisitions Engauge is hoping to become a company that combines data analysis, behavioral targeting and direct marking to provide marketer results they can truly “gauge”.
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No Comments » Posted on August 29th, 2007 by Dani Sevilla
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