Filed under:
Abraham Harrison LLC,
Advertisements,
Advertising,
Attention Data,
Attention Marketing,
Attention Profiling,
Behavioral Targeting,
Facebook,
Facebook Apps,
Facebook Beacon,
SNS,
SNS Marketing,
SNS Strategy,
Social Meda,
Social Network Services,
Social Networking,
Social Networks
I dunno about the rest of you but Facebook certainly took a wrong turn, at the wrong time of year, and is pissing off a lot of people. There are several blog posts on this blog dealing with much of this issue, and there are many more floating around on the web.
I just read two articles: Speaking of Facebook as an underground intranet… and I’m Ready to Bail on Facebook - the New Face of Evil.
Both these articles deal with Beacon and the issues of privacy. You see, this is the funny paradox about the web, and the part that fascinates me on one level, about our reaction to the “loss” of privacy. The internet, by nature is an open system, it is how it thrives and is what makes it so powerful.
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2 Comments » Posted on December 2nd, 2007 by Saul Wainwright
Filed under:
Ad Budgets,
Ad Buys,
Ad Sales,
Advertisements,
Advertising,
Affiliate Marketing,
Attention Marketing,
Attention Profiling,
Behavioral Targeting,
Blog Strategy,
Blogads Advertising,
Blogger Outreach,
Broadcast Advertising,
Business 2.0,
Circumadvertising,
Click-Through-Rate,
Commercials,
Conversation Marketing,
Defensive SEO,
Direct Marketing,
Extreme Advertising,
Extreme Publicity,
Google AdSense,
Google AdWords,
Guerilla Marketing,
Mainstream Media,
Marketing,
Marketing Blogs,
Marketing Conversation,
Marketing Hubris,
Marketing Industry,
Marketing Language,
Marketing Strategy,
Markets are Conversations,
New Marketing,
New Media,
New Media Marketing,
New Media Strategy,
New PR,
New Public Relations,
Newspapers,
Old Marketing,
Old Media,
Old PR,
Online Access,
Online Ads,
Online Advertising,
Online Advocacy,
Online Brand Promotion,
Online Brand Protection,
Online Brand Reputation,
Online Branding,
Online Marketing,
Online Media,
Online Outreach,
Online PR,
Online Public Relations,
Online Strategy,
PR Industry,
Public Affairs,
Public Relations,
Public Relations Industry,
Social Meda,
Social Networking,
Social Networks,
Social Utilities,
Targeted Advertising,
Traditional Journalism,
Traditional Marketing,
Traditional Media,
Traditional PR,
Viral Advertising,
Viral Marketing,
Web 2.0,
Web 3.0,
Web Ads,
Web Advertisers,
Web Advertising,
Web Services,
Web Strategy,
Word-of-Mouth,
Word-of-Mouth Marketing,
YouTube Marketing
I asked Kevin to write a blog post (which rocked) based on my assumption that the US is headed towards a recession based on the devaluation of the dollar, the housing market slump, and the war in Iraq. I believe that marketing and advertising online is recession-proof, especially as attention profiling and behavioral targeting strategies improve and ads become customized to each the unique hopes, dreams, needs, wants, and context of users online.
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No Comments » Posted on September 27th, 2007 by Chris Abraham
Filed under:
Ad Budgets,
Ad Buys,
Ad Sales,
Advertisements,
Advertising,
Attention Marketing,
Brand Promotion,
Branded Entertainment,
Branding,
Broadcast Advertising,
Circumadvertising,
Direct Marketing,
Gift Economy,
Marketing,
Marketing Industry,
Marketing Strategy,
New Media Marketing,
New Media Strategy,
New Public Relations,
Online Ads,
Online Advertising,
Online Marketing,
Online PR
Is the economy heading into a recession? Some will say yes, some will say no, and others are playing it safe with a “maybe” answer. However, what is plain for the eye to see is that advertising spending has definitely taken a plunge. In a study done earlier this month, newspapers suffered the most, losing 5.8% in ad revenue, while TV ad sales also dragged down the market, down 2.4%. However, there was a bright spot– the Internet, with display ad spending up 17.7%. The losses in ad revenue for both newspapers and TV may not seem that significant in the grand scheme of things, but the gains that occurred in Internet ad spending are something to focus on.
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6 Comments » Posted on September 27th, 2007 by Kevin Donlan
Okay, I think this is gonna be a really simple blog. It is actually just a question that I am looking for some opinions on.
Can a conversational marketing campaign move across different language groups? How does one create a campaign that does so? And what are the potential limitations or pitfalls in such an effort?
I ask this question because I started thinking about the globe - how many people are online, where are they and what languages do they speak. As is well known the US does not have the highest internet penetration in the world. Countries like (I believe) Finland, Singapore and a few other Asian countries have extremely high internet penetration - yet these countries first languages are not English. Is this a potential problem and how do you get around it?
12 Comments » Posted on August 18th, 2007 by Saul Wainwright
I just posted a new comment onto the Attensa blog after I reread a blog post reviewing Particls, the coolest desktop news gadget I have seen, “The tool that is supposed to focus your attention ends up being a distraction. Articles flow by and if you snooze you lose.” I responded:
I felt the same way about Particls until I realized that it is okay if something gets away if that information is ephemeral and transient news.
However, Particls is smarter than you think. Particls will escalate the articles it seems to “think” you will really want to see.
So, while it is true that if you leave Particls on all day while you’re off-site, you may indeed miss something, I think the developers and Chris Saad realize the news is more like a pulse check than an EKG… you only need a quick taste of the Zeitgeist than you need a running, documented, history.
Particls is Buddhist: it realizes that we are in a constant series of now. now. now. now.
I told Chris that in a Particls’ river, “You Can’t Step Into the Same River Twice.”
7 Comments » Posted on August 13th, 2007 by Abraham Harrison
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