I am a neophyte user of most social online networks, however facebook is the tried and true version that those in my generation were peer pressured into using while in college. Now of course, we are addicts. I have noticed that each time I log on I am invited to use a new “application” which I must download. Mediaweek has recently reported that companies, specifically CondéNet in this case, are using Facebook applications to engage users and point them to flagship sites and key advertisers.
For example, earlier this year CondéNet bought the independently-produced “What Are You Wearing?” app, which allows users to share what they’re wearing with others. The application already boasts 90,000 users, giving CondéNet a mass audience for branding. They place ads from Guess, a major sponsor with the network, on the application in order to entice the virtual vanity of users. Apparently, and perhaps to the chagrin of the user who is bombarded by various “applications”, this has yielded quicker and better results than widgets and tools developed in house.
1 Comment » Posted on October 22nd, 2007 by Chessia Kelley
I just posted a new comment onto the Attensa blog after I reread a blog post reviewing Particls, the coolest desktop news gadget I have seen, “The tool that is supposed to focus your attention ends up being a distraction. Articles flow by and if you snooze you lose.” I responded:
I felt the same way about Particls until I realized that it is okay if something gets away if that information is ephemeral and transient news.
However, Particls is smarter than you think. Particls will escalate the articles it seems to “think” you will really want to see.
So, while it is true that if you leave Particls on all day while you’re off-site, you may indeed miss something, I think the developers and Chris Saad realize the news is more like a pulse check than an EKG… you only need a quick taste of the Zeitgeist than you need a running, documented, history.
Particls is Buddhist: it realizes that we are in a constant series of now. now. now. now.
I told Chris that in a Particls’ river, “You Can’t Step Into the Same River Twice.”
7 Comments » Posted on August 13th, 2007 by Abraham Harrison
I have been exploring Attention Data and attention technologies and found myself quoted on the Attensa Blog:
A great attention driven reader should make you feel like you need a tinfoil hat to protect you from its accurate mind reading powers. (Thank you Chris for perfect mental image).
And, happily, Marketing Conversation was linked to and mentioned, as well:
There has been a lot of buzz about a new breed of Attention based readers lately. Chris Abraham writes about Particls on Marketing Conversations and Jack Vinson writes about AideRSS here.
2 Comments » Posted on August 1st, 2007 by Abraham Harrison
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