This is a follow up on my last Post about Otto, but this time in English!
Before I start complaining again, I will give you a brief summary of my last post.
The “Otto Versand” is the major German Mail-Order Company. But once again there is a huge gap between American and European Online Business. I guess Otto hasn’t realized the importance of the Internet yet. They still focus on rural stay-at-home Mums who order by old-school mail and this is supported by their Online Marketing practices. They use long cryptic URL s on their Web Pages, have no innovative Affiliate Programs like the “Amazon Wishlist,” and when you try to Google them, you have to assume that they have never heard of search engine optimization (SEO). Otto operates the second largest market in the world, but their web appearance is from ages ago!
Those were my thoughts two months ago and, to be honest, not a lot has changed in the meantime! The URLs are still cryptic, there is no new Affiliate Program, and the one they still use doesn’t have a good reputation at all! However, all of a sudden they do appear in Google’s top search results about nearly any consumer good! Bravo!
Listen up Otto, this was a start, but if you want to catch up, there is a lot of work that needs to be done! Go Otto Go!
No Comments » Posted on December 12th, 2007 by Lasse Manthei
Filed under:
Advertisements,
Advertising,
Affiliate Marketing,
Blogger Influence,
Blogging,
Business 2.0,
Enterprise 2.0,
Marketing Strategy,
New Media Blogs,
Online Avertising,
Online Brand Protection,
Promotional SEO,
SEO,
Search Engine Optimization,
Search Engine Reputation Management,
Search Engine Strategy,
Web Advertising
Einer der bekanntesten deutschen Unternehmen, der Otto Versand, expandiert nach erfolgter Umstrukturierung weiter und schickt sich an, Deutschlands groesster Online Versand zu werden und in der Gruppe der Major – Player, wie ebay oder Amazon mitzuspielen.
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No Comments » Posted on October 22nd, 2007 by Lasse Manthei
Filed under:
Ad Budgets,
Ad Buys,
Ad Sales,
Advertisements,
Advertising,
Affiliate Marketing,
Attention Marketing,
Attention Profiling,
Behavioral Targeting,
Blog Strategy,
Blogads Advertising,
Blogger Outreach,
Broadcast Advertising,
Business 2.0,
Circumadvertising,
Click-Through-Rate,
Commercials,
Conversation Marketing,
Defensive SEO,
Direct Marketing,
Extreme Advertising,
Extreme Publicity,
Google AdSense,
Google AdWords,
Guerilla Marketing,
Mainstream Media,
Marketing,
Marketing Blogs,
Marketing Conversation,
Marketing Hubris,
Marketing Industry,
Marketing Language,
Marketing Strategy,
Markets are Conversations,
New Marketing,
New Media,
New Media Marketing,
New Media Strategy,
New PR,
New Public Relations,
Newspapers,
Old Marketing,
Old Media,
Old PR,
Online Access,
Online Ads,
Online Advertising,
Online Advocacy,
Online Brand Promotion,
Online Brand Protection,
Online Brand Reputation,
Online Branding,
Online Marketing,
Online Media,
Online Outreach,
Online PR,
Online Public Relations,
Online Strategy,
PR Industry,
Public Affairs,
Public Relations,
Public Relations Industry,
Social Meda,
Social Networking,
Social Networks,
Social Utilities,
Targeted Advertising,
Traditional Journalism,
Traditional Marketing,
Traditional Media,
Traditional PR,
Viral Advertising,
Viral Marketing,
Web 2.0,
Web 3.0,
Web Ads,
Web Advertisers,
Web Advertising,
Web Services,
Web Strategy,
Word-of-Mouth,
Word-of-Mouth Marketing,
YouTube Marketing
I asked Kevin to write a blog post (which rocked) based on my assumption that the US is headed towards a recession based on the devaluation of the dollar, the housing market slump, and the war in Iraq. I believe that marketing and advertising online is recession-proof, especially as attention profiling and behavioral targeting strategies improve and ads become customized to each the unique hopes, dreams, needs, wants, and context of users online.
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No Comments » Posted on September 27th, 2007 by Chris Abraham
Mashable just posted their list of the top 100 Tools for Making Money Online.
Everyone knows about Adsense/Overture and the rest, but the minds behind Mashable did have some pretty genius ideas. Some of my personal favorites include:
PayPerPost - Get paid as much as $500 or more a month writing articles and reviews of their sponsors on your blog.
Squidoo - Earn money by writing your new blog, or choose to donate your earnings to charity.
About.com - Become a paid guide writing articles for About.com. Compensation depends on the growth of your page views.
DayTipper - Earn $3 for every short tip you write and get published.
Dada.net - Social site with a revenue sharing program that pays you for referring friends and driving traffic.
Check out more at Mashable
No Comments » Posted on July 30th, 2007 by Staff Blogger
I keep on forgetting how to format an Amazon book with a simple URL address to work with Amazon Associates, old school. Well, here it is: http://www.amazon.com/exec/obidos/ASIN/ProductASIN/Associate_ID. So, if you want to connect to Getting Things Done, the Geek Cult Book of 2007, then I would link to:Â http://www.amazon.com/exec/obidos/ASIN/0142000280/chrisabraham. Simple as pie.
No Comments » Posted on May 26th, 2007 by Chris Abraham
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