Marketing Conversation™ » Advertising

Thank You To All Of The Olympic Bloggers

Phillip Rhoades — Thu, 18 Mar 2010 01:32:44 +0000

Recently, we at Abraham Harrison helped the USOC (United States Olympic Committee) reach out to bloggers and others online in order to bring more attention to the Winter Olympic Games. Nearly 300 movers, shakers and influencers responded to our call to action with the placement of banners, tweets, and with blog posts. Thank you to all of the authors of the following posts:

URL Tagging For Google Analytics Using The Google URL Builder Tool – Video Tutorial

Phillip Rhoades — Sat, 27 Feb 2010 19:18:40 +0000

Below is a basic video tutorial for using URL tagging in Google Analytics via the URL builder (which is really really really buried). I hope this helps out my fellow bloggers, coders, geeks, and gurus.

Things to keep in mind:

Only useful when linking to a page that has the analytics code on it.
Results in really ugly URLs in the address bar.
Not good for tracking views of a banner/link/etc

Keeping those things in mind, URL tagging still has its uses:

Good for tracking click throughs
Useful for figuring out which banner/link/flash produced the most click throughs

Let me know if it helps you out, any questions you might have, and anything you’d like to see further tutorials on.

What Does Abraham Harrison llc Do?

Phillip Rhoades — Thu, 21 Jan 2010 00:53:16 +0000

What does Abraham Harrison do?
Well. . .
We do. . .
Comprehensive Online Conversation Marketing campaigns
That’s a mouth full Let me break it down We. . .
Use Online Grassroots New Media Marketing
Search Engine Services and Online Reputation Clean-up and Defense
To Ensure that our clients message the right message is being portrayed in every corner of the digital space
By leveraging our strong relationships with top bloggers. . .
We persuade the most influential members of the online community that your brand is worthy of mention
We identify your target audience wherever they may be on the web. . .
And develop tailored outreach activities that honor each community’s local customs
That is the Abraham Harrison difference!
We adapt to differing community values and communication patterns because. . .
Abraham Harrison respects the medium
Which in turn will translate into respect for your brand
Our Business Intelligence and Online Reputation Systems constantly track the web’s movements. . .
In the areas of profiling, intelligence, forensics and crisis management. . .
So you don’t have to
Abraham Harrison understands
The Internet is not just a different advertising medium
The Internet is a different culture with unique customs and protocols
Knowing this culture allows us to translate your unique company message to relevant online communities
This approach
The Abraham Harrison approach
Drives business your way

Make Data Clear And Beautiful

Phillip Rhoades — Thu, 07 Jan 2010 01:30:45 +0000

This is a fantastic video on the power of data visualization:

If you want people to remember and respond to the information you bring them, then you’d better make that data clear and beautiful.

Jim Henson Started In Advertising

Phillip Rhoades — Fri, 18 Dec 2009 00:34:14 +0000

A lot of people don’t realize it but Jim Henson actually started off in advertising:

He did something that no one else thought of, something simple (as many of the best ideas are), and he did it well.

He also wasn’t afraid to blow stuff up. ;)

What do I get from talking to you?

Phillip Rhoades — Tue, 17 Nov 2009 01:50:07 +0000

Jay Deragon of The Relationship Economy asks What Is Off Line Social Media? and comes up with some really great answers:

The essence of any good conversation, off line or online, is relevant and relative to listening, learning and applying value for the benefit of those engaged. Selling is a relational process and should be aimed at understanding a prospects need before you try and sell them something that doesn’t fulfill the need. Marketing, on the other hand, is a process of leveraging mass media to attract an audience of prospective buyers. Marketing and selling a two distinctively different processes. One focuses on building a relationship based on value while the other focuses on delivering a message to a large audience.

Deragon is completely right. If you can provide

Relevance
Listening
Engagement
Value
and Information

then you’ll have one potentially very strong social media campaign. And by “social media campaign” what I really mean is conversation, because in today’s world the first question everyone is asking is, “What do I get from talking to you?”

The only way to answer that question is to join the conversation

AT&T Told us “You Will” and We Are

Lowell Dempsey — Sun, 20 Sep 2009 22:23:04 +0000

In 1993, AT&T ran a series of “You Will” commercials giving us an interesting view of the future. So it should be of no surprise that everything they said we would be able to do is now a reality.

Twitter Leaving the Door Open…For Cash to Walk-In

Lowell Dempsey — Thu, 17 Sep 2009 19:19:29 +0000

Twitter could be setting itself up for a big payday.

As it was mentioned on Twitter’s blog , the popular free social-networking and micro-blogging website made some changes to its Terms of Service.

Ad Space for Sale?

“Advertising—In the Terms, we leave the door open for advertising. We’d like to keep our options open as we’ve said before.”

- Biz Stone, Co-founder and Creative Director of Twitter, Inc.

For a while, many poeple (myself, included) wondered how Twitter was going to make its money. There were never any ads. Never once have I been propositioned with free iPods, videogame consoles or computer systems if I just “click here,” “watch this,” or “shoot that.” But from these updated Terms of Service, things may be changing. There’s a chance that we may start seeing advertisements from other companies, which could mean big bucks for Twitter.

Any business can make a free twitter account and post updates, but they would only be able to reach a small percentage of Twitter users. Now imagine having your company’s name plastered across the tope of every user’s Twitter feed. You’re talking about an entirely differently level of reach and exposure. And if Twitter’s popularity continues to rise, the allure of its ad space could help the site rake in some major dollars.

Corporate-User Tools

Biz Stone says that the Twitter is considering paid corporate tools such as an “Analytics Dashboard,” which would help companies monitor Tweets about their business, or verified corporate Twitter accounts.

With these types of services set in place, questions surrounding Twitter’s earning power may shift from “How does Twitter make any money?” to “What do I need to do to start making as much money as Twitter?”

A Nice Advertising Blogroll from AdLand

Chris Abraham — Mon, 20 Jul 2009 14:57:10 +0000

Dabitch is one of my favorite people in the business and so I am devoted to AdLand.tv. Åsk Wäppling does amazing work and I wanted to push out her lovely list of advertising blogs from her recent post A quick surf around the worlds advertising blogs:

Running in circles with scisscors – this Mississippi girl is very very brave. She could get hurt!

Admaniac – in Hungary.

reklamyazilari there’s a lot of presentation slides here. Also hungarian, I think. Maybe?

Are You a brand In India

Creativity Blab – Angelo is in Italy

Unknown Divide about the design around us (wow, sexy look).

Kennygvs Blog Shoutout to Chicago!

Santana Adworks avid ad collector, recent examples of ads includes this fantastic “what goes around comes around” poster campaign.

MTN Company Italy again. Nice one.

Boris Domain – this is all in Russian so I can’t read it but it looks hella interesting.

BunnehMunches – I’m not sure where Zana is, India? She’s a rat race riding copywriter with a designer heart. Links to beautiful things.

La comunicazione d’impresa Links both to adland.tv and further down, commercial-archive.com :))

Daswell is thinking a student at USF

Plakart in french, which I don’t read but I still like them.

diabloguemarketing Dublin! Shoutout to the stoutmasters.

DrinkMoxie USA – and as the name implies, thinks about drink advertising specifically.

Easily Distracted By Shiny Objec…Oh look a bug! Julio is in Sunny Miami, Florida

Popping the Cultrure Cherry trendspotter, designlover, idea spreader.

“??????????” I can’t read this, but oh god it’s so purdy! Nice shots of baking bread and the design is yummy. Imaim seems to like food and taking pretty pictures.

Extraverted Inrospection – she reads adsites but talks about everything between heaven and earth.

Marketing alltop one stop shopping for the latest RSS feeds from all the big adblogs.

O&M (or rather Oakes and Mowat) my new heroes because they have found HELLO KITTY BEER!

SilverMayer – a Swedish copywriter – Annika Mayer – gossips about life at her agency which she runs with Pia Silver. (In Swedish)

SupaDupa Tokyo – can’t read it but they find such purdy things.

W6MARKETING Cleveland Ohio – talks about campaigns and ideas.

Viralmente – Italian (I think), concentrating more on the areas of ambient and viral marketing.

Variasikta I won’t guess which language this is, but the most recent post is showing garbage mens revenge on someone who parked in their way which made me laugh.

AdScam we simply adore George. He’s our own whisky-swilling ad-santa and inventor of faboo cursewords.

Adrants – Steve & Angela keep many irons in their fire and the blogroll pretty up-to-date. Ahem. Part from the link to AdJab which shut down 2 years ago. ;) I’m so glad I never sold them my adrag.com domain, which he asked for, I knew they’d stop blogging sooner than I.

American Copywriter what can I say, I think they’re great.

Kontaktmannen.com a very caustic copywriter rants in Swedish about all angles of advertising.

Adfreak

Advertising Design Goodness (Fredrik Samuel)

The Hidden Persuader

Adpulp always ready with commentary.

Buzz Marketing via Funeral Procession? Really?

Chris Abraham — Wed, 08 Jul 2009 13:32:09 +0000

While I do think that Ogara Coach did amazing work when they loaned the Michael Jackson funeral procession a number of brand new black lacquer Rolls Royce Phantoms and Range Rovers (apparently provided by Land Rover Encino), I cannot help but think that affixing WWW.OGARACOACH.COM to the rear window of the elegant auto is a big portion of gilding the lily, if you will. Tell me what you think?

How did Land Rover and Rolls Royce (or, rather Ogara Coach and Land Rover Encino) did in this buzz marketing campaign? Generous or did they go one step too far when Ogara plastered web addresses on its loaner cars?

I think that the press surrounding the offering and the feeding frenzy surrounding acquiring the procession vehicles would be enough press. That said, I guess this article would never have been written were it not for this decal.

Via Chris Abraham